Transacting Value Podcast - Instigating Self-worth

Once a hobby, Podcasting has become an educational tool. Listeners can tune in for relaxation, information, and direction. Video Podcasts have become more popular with Covid's forced isolation worldwide. The Host's ingenuity to present interesting topics, coupled with finances and hardware is an in-demand venue. Listener time is valuable whether filled with useful information or idle chatter.  Building trust and reliability is key. If you value mutual respect, honoring other people's word, trust, and podcasting, then this episode is for you.

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Transacting Value Podcast

Certificate of Appreciation

Alrighty folks, welcome back to Season 4, Episode 9 and to our closing conversation for our miniseries "Broadcasting Value" on Transacting Value!

Once a hobby, Podcasting has become an educational tool. Listeners can tune in for relaxation, information, and direction. Video Podcasts have become more popular with Covid's forced isolation worldwide. The Host's ingenuity to present interesting topics, coupled with finances and hardware is an in-demand venue. Listener time is valuable whether filled with useful information or idle chatter.  Building trust and reliability is key. If you value mutual respect, honoring other people's word, trust, and podcasting, then this episode is for you.
 
Today we're discussing the inherent but underrated February core values of Kindness, Passion, and Harmony as strategies for character discipline and relative success, with the Host of Causepods and the Founder of The Podcast Consultant, Mathew Passey. We cover different aspects of constructive, critical, and honest feedback between you and yourself, or other people. If you are new to the podcast, welcome! If you're a continuing listener, welcome back! Thanks for hanging out with us and enjoying the conversation because values still hold value.

Special thanks to Hoof and Clucker Farm and Keystone Farmer's Market for your support. To Mathew's family, friends, experiences, and clients for your inspiration to this conversation, and to Mathew Passey for your insight!

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Transcript

The best podcasters. They're not necessarily great talkers.

 

They're great listeners. Mhmm. And so if you're 1 of those people who you're just waiting for your turn to speak. Right? You've already thought about what you wanna say next, but you're not really listening to the conversation.

 

You're never gonna be nearly as successful as the person who really sits back and listens. Alrighty, folks. Welcome back to transacting value where we're encouraging dialogue from different perspectives to unite over shared values.

 

Our theme for season 4 is intrinsic values. So what your character is doing when you look yourself in the mirror. Now if you're new to the podcast, welcome and if you're a continuing listener, welcome back.

 

Today, we're talking our February core values of harmony, kindness, and passion, and closing out our first mini series of broadcasting value with the host of cause pods and founder of the podcast consultant Matthew Passy.

 

So folks, without further ado, I'm Porter. I'm your host, and this is transacting value. Alright, Matthew. How are you doing? Welcome to the show.

 

I'm doing well. Thanks for having me great to be here. Yeah. No. Of course. I appreciate the opportunity. I think there's a lot of cool perspectives. Obviously, that you've got 1 as a member of the podcast consultant team.

 

Working with all sorts of different podcasts. And 2, hosting cospods for as long as you have. So all of the guests that you've had and the insight that you've got there. So I'm really excited to see where this goes.

 

But first, before we get into all of those things and all of your other expertise, you and I are on a video call, so it's easier for us relate a little bit and we've talked a little bit previously.

 

But for everybody listening, they may not know you, they may know your shows, or the podcast you've worked with, but they may not know who you are. So for the sake of relatability, let me just start there. Take a couple minutes, please.

 

Who are you? Where are you from? What kinds of things have shaped your perspective? I mean, today, it's a very clear picture. I am a husband to my wonderful life brook. We just celebrated our 9 year anniversary this week.

 

I'm the father of 2 incredible 5 year olds. They are twins. Haley and Hunter, who I love dearly. And even though they can drive me crazy, they are the greatest thing that ever happened to me.

 

I am surprisingly a small business owner. I you know, these days, I guess I would take the title of an entrepreneurial, though, to be honest, I never thought I would be running my own business.

 

I was pretty happy being corporate guy working for big companies, but fate had different plans for me apparently. And so, you know, as part of that piece of me, my background is I got started working in the radio industry.

 

And then while I was part of the radio industry, podcasting became a thing and it quickly became part of my daily life in what I was doing for radio.

 

And I I introduced podcasts in my a shot way back in 2008, went to work for a large company doing a job of half podcasting and half radio, And I thought, honestly, like I said, it'd be there forever working for the man, you know, collecting a steady paycheck, having vacation days, things like that.

 

They decided the end of 20 14 to get out of the radio business, and they just laid off everybody, including the podcasting unit, which the timing couldn't have been worse because 20 14 was when cereal came out and podcasting had this, like, first major surge of interest and pop culture attention.

 

But so as I was trying to figure out where my next job was gonna be and who I was gonna work for next, I was getting approached to help people with their podcast because I, you know, met a lot of people.

 

I'd interview a lot of people. I'd lose thousands of podcasts up until that point. And so I started to do this as a sidekick just help people with podcasting.

 

And like I said, a spade would have it. Podcasting became popular. I got some clients early on who were very good at what they do and they got a lot of popularity, and so it turned out I was gonna go down the entrepreneurial route.

 

And here I am today, you know, running a podcast consulting agency and, you know, helping over a hundred shows put out content on a regular basis and consulting and doing audits for dozens of other shows, you know, who have been doing it for a while and need some help.

 

And along the way, having my own podcast here and there, including cause pods, which to us cause pods is the, like, social responsibility aspect of what we do.

 

Right? We have the pleasure getting paid very well to help you with podcasting, but there's lots of great people out there who podcast for good reasons for great causes for important things in the world.

 

And what I wanted to do was be able to highlight their efforts, help them grow their audience and truthfully on those calls.

 

I give them as much free advice as I can. In the hopes that, you know, they can do even better. Yeah. Well, you're going on 15 years just about. Right? In the podcast, the industry's old.

 

Crazy. Right? Yeah. Yeah. Yeah. Time has flown by since that in 2008, I was in my junior year at college. And so I think it was right around the time I was realizing I was going to fail as an actor in the theater department.

 

And there were a lot of other opportunities I think that I could have excelled at I had any semblance of skill, but I didn't.

 

And so those opportunities were also a little bit waning, I'd say. So there's something to be said for just chance encounters.

 

I mean, that's how we met. You know what I mean? There's something to be said for chance opportunities and just finding something that works for you to where other people ask you to do it.

 

So that's gotta account for quite a bit. Right? No. There's there's a famous saying and unfortunately, the way I know it is from the movie under siege too, chance favors the prepared mind.

 

Yeah. Right? If you work hard, if you put all the right pieces in place, chance and luck They'll be on your side. Right? Better opportunities come for those who are ready for them.

 

Yeah. And that's a crazy thing too, trying to forecast what you need to be ready for or how you need to prepare. You almost can't now everything moves so fast and changes so quickly. But it definitely counts for a lot.

 

And when we're talking about auditory learning, for example, through podcasts, And even now, visual learning through podcasts with video that really didn't exist 10 years ago in the same fashion and popularity it does today either.

 

So there's, at least in my opinion, a very real plausibility that the podcasters of today could be the more mainstream teachers of tomorrow in schools or wherever else and this becomes a hobby for them or the podcast today could become Aspects of complementary education to curriculum in the future too.

 

It just depends, you know.

 

I mean, I I find it incredible. I graduated college in 2003. I even went to, like, a broadcasting trade school for a few months after that because, you know, entry level jobs are hard to combine even though Right?

 

They this is an entry level job, but you need experience like, well, it's like experience fueling me.

 

Anyway -- Yeah. -- you know, it's amazing that from the time I drive in 2003 and even finished that trade school in 2003 that by the time I was really working, how much of the technology and how much of the stuff that I learned about?

 

Just became quickly obsolete. Mhmm. Now, like, most of the things that we learned about are gone or have changed so dramatically.

 

And to your other point, you know, about being ready, it was very fortuitous that we started to show a little bit of interest in adding video as a component of what we do.

 

And then within a few months, the world shut down and everybody started doing things over Zoom. And there's been this, like, acceleration of podcast becoming video mostly because we had to.

 

Right? We were all forced to communicate over these screens. And I mean, I think it was inevitable anyway, but I think it's definitely been sped up because of things that have happened in the world.

 

Yeah. Yeah. I agree a hundred percent. And that's worldwide. We're not talking for everybody listening just in the US.

 

That's a global phenomenon that happened to occur. But to your point earlier, Matthew, that there's I think there's a certain amount of skill that you have to have to be able to take on the opportunities to present themselves.

 

I think it was I'm not sure Warren Buffett or No. It was Robert Kiyosaki. It was in rich dad poor dad. He said, that you have to have opportunity and capital to succeed. But with 1 or the other, you're gonna fail.

 

And I think there's a parallel there when it comes to podcasting, not specific to a skill set, but as an industry where you've gotta have a little bit of either insight and how to do it or support in starting out or mentorship, and in your case consulting, to be able to get started, and also the ability to financially support it because hardware is not free.

 

Subscriptions aren't free.

 

And so when it comes to editing software or anything else, it still has to be twofold. The good news is, there's a demand now. So it's like stepping on to a moving sidewalk. You either are or you're not prepared at the airport.

 

You know? And so I think that's a lot of where we're at now. Matthew, before we get a little bit too off topic talking about airports or wherever else that could have gone, Let me ask you 2 questions about you.

 

This is a segment of the show called developing character. No. Developing character. Now, Both questions are entirely as willing and vulnerable as you wanna be in the answers.

 

And for the record and for everybody listening, Matthew, if you just decide, I never really considered it, I haven't thought about it, that's totally an okay answer to.

 

So First question, growing up as a teenager. What were some of your values then? I would say many of my values back then are are pretty consistent with my values today, and I think a lot of them were shaped by the media I consumed.

 

You know, I I was child of the eighties in the early nineties and constantly surrounded by the stories of good versus evil helping out the little guy, treating people fairly and equally.

 

And I would like to think that I did my best to live my life that way. So if I saw somebody in need, I would do what I can to help them out. And if I was in an opportunity to help others or share with others, that I would do so.

 

I I would say I've been I had a very fortunate good upbringing, and I hopefully never took it for granted and was able to share in that ease with those around me and and those who needed it.

 

You talk about a conscious effort of putting your values to work. Right? Now your career involves helping people, giving people advice and trying to catch on and learn.

 

Right? You totally embody that. But before I take the words out of your mouth, Question 2. What are some of your values now then that you try to embody and stand behind? No. Even so more today than back then, it's really about fairness.

 

I don't believe that everybody should have equal outcomes. Everybody should have the same amount money, everybody should have the exact same as each other. But I do do think that everybody should be treated fairly.

 

Mhmm. And so it doesn't bother me that people are successful. And I I talk about this with my clients often. Most of my clients are very wealthy individuals and what we do is help them typically become more wealthy.

 

I have no problem with people being wealthy. What bothers me are people who become wealthy and successful and then take the latter, pull it up, and keep others from being able to grab on and and kinda join them in that fight.

 

So again, I I don't believe that everybody is always going to end up the same way.

 

But I do believe that everybody should be afforded the same opportunity, the same system, the same rules even if it doesn't mean that the outcome is always gonna be the same.

 

And realistically, it can't be. Right? That's like trying to say anytime you wanna make a cake and you can change the ingredients who get the same cake.

 

Like, it's it's just not gonna happen. But if you have a bunch of different ingredients that could become a cake, you just gotta make your own version of a cake and hope it tastes good.

 

Hope other people wanna eat and buy it, you know. So that's I think to that extent also, I I do my best to say, you know, I don't tell people what to do.

 

I basically my my feeling is everybody should be able to do what they wanna do so long as what they're doing doesn't hurt anybody. Right? Doesn't bother me that, you know, to your cake example. Right?

 

Today we live in a world where somebody makes a chocolate cake and people are saying, I don't want you to talk with. I'm offended. How dare you make a chocolate cake? Okay. They didn't ill intend to make a chocolate cake to exclude you.

 

Right. They made a chocolate cake. That's what they decided to do. Right. I don't like chocolate. Okay. But I'm still happy that they could make a chocolate cake because that's what they enjoy.

 

Right? Them doing that doesn't hurt me. And so my my feeling in life is just basically stay out of other people's way unless they are doing something that actually harms you. Mhmm. And if it doesn't, it's none of your business.

 

Stay out of it. Arty folks sit tight when we ride back on transacting value. Who even talks about who we authentically are or why it seems like people care more about the characters they create than the character they have.

 

Who even talks about what values are socially governing a business within a particular industry, or which personal values are aligning a corporate vision? On transacting value, we do.

 

Transacting values of podcast showcasing the role and impact of values in character development within the future of a respective industry. Mechanical, social, parental, or any other industry that fits within a society.

 

I'm Porter. I'm your host. I'm a millennial long distance father who's attempting to learn about people teach about life and talk about values with complete strangers, no script.

 

And we're inviting you to listen. In all of my deployments, 1 thing I've learned is that we need to increase dialogue, show chasing the value of a value system and just start a civil conversation somehow.

 

As Martin Luther King said, we're not judged by the color of our skin, but by the content of our character.

 

To find our perspectives meet values, join us every Monday at 9AM Eastern Standard Time on all your favorite podcasting platforms.

 

Like directly from our website, transacting value podcasts dot com. And we'll meet you there. And so my my feeling in life is just basically stay out of other people's way unless they are doing something that actually harms you.

 

Mhmm. And if it doesn't, it's none of your business. Stay out of it. Right. Nobody says you had to go to the bakery.

 

True. You know? There's a I think a lot of opportunities. You know, we had a conversation on transacting value. It was a couple weeks ago now. My time's a little off, maybe not quite even that long, but 2 or 3 weeks ago, I think.

 

Anyway, with a lady named Jen, and we talked about that as speakers of any relative scale, scope reach, breadth, whatever, but in the podcasting industry, independently produced or otherwise.

 

We have to have a certain accountability for what we say. And I'm not talking legalese. I'm just saying, you know, what you put into the world could influence people in 1 direction or another.

 

So just being aware of that is important. And to the points we're sort of masking here and now, at least from my perspectives during the conversation for everybody listening, that's more overshadowing the United States.

 

To the rest of the world, however, A lot of those similar issues are still going to creep up because personal liberties change, because opportunities are different for people, because there are always going to be minorities long as people don't always agree, there's always going to be something causing conflict.

 

But Matthew, to your point, I think this is what's important as well to agree with you.

 

We can still find a way to have a conversation to talk through those things civilly and at least have a mutual respect in the very small point that if nothing else, we're both entitled to have our own opinions.

 

And that's okay. You know, I don't need to agree with everything you do or vice versa, but we can still have this conversation. Right? So let me further it along a little bit. I've got another question for you.

 

In talking about, I guess, you could say, in talking about opportunity, you're in a position now as a consultant to provide opportunities for people, whether it's growth or reach or just traction or a third perspective, any other number of things.

 

As a consultant, though. So when you're trying to build a team of people to try to become consultants themselves, How do you train people on how to train other people?

 

Is a really good question? And truthfully something that I haven't really started to train other consultants yet.

 

Right? It's part of the the name of the company of the podcast consultant. Right? That implies a singular entity. That implies ownership of that term. Right? When you if you want podcast consultants, right, that's a group of them.

 

But for now, it's always been the implying me. Okay. Okay. And in fairness, like, I've wanted to expand out because there's only so many people I can help in a single day, but I I haven't had that opportunity yet.

 

However, we've done a good job of, 1, training team members to help produce podcast for our clients to edit podcast for our clients And in fact, we even have folks who I used to train everybody who came on.

 

We're now at a point where I don't even train the new people who come in.

 

People on my team are responsible for training them. Congratulations to edit and produce content for our clients. Yeah. And I think the most important aspect of what it is that they do, like, what we do is not necessarily difficult.

 

I sometimes joke like, anybody can mow their lawn, but To me, it's worth spending money for somebody else to do it so I can have that hour of fun with my family.

 

Anybody can edit a podcast. But to the folks that we work with, that time is way more valuable to them doing their job and and, you know, making money or or doing whatever it is that they do during the day.

 

So what we have to be responsible for is caring about their content as much as they would. So most of our editors, right, they have experience in audio.

 

Right? Technically, they know how to use an audio editing software. Style, This is what we like to do. This is what our clients look for. We have a guy like this client like this, a client like that.

 

But the 1 thing that we really have to work on and what we have to train for is that regardless of what we think of the content, the opinion, or the whatever it is that these people are saying on the podcast, we have to be empathetic to the fact that this is important to them.

 

And they have entrusted us to handle it for them. And if you have a problem or if you can't that empathy.

 

If you can't realize that what you were doing is working on somebody's air quotes here, somebody's baby. Mhmm. And you're not gonna respect that. That's where we're gonna have a problem.

 

Already folks sit tight and we'll be right back on transacting value. You know that children who do chores to earn their allowance have more respect for finance and more of a drive for financial independence?

 

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Watch it happen in real time. A wise man learns from the mistakes of others. A foolish man learns from his own. That empathy. If you can't realize that what you were doing is working on somebody's air quotes here, somebody's baby.

 

Mhmm. And you're not gonna respect that. That's where we're gonna have a problem. You know, somebody who makes a mistake because they don't understand how to do it, I'll work with them forever.

 

But somebody who who shows us they don't care or they're not considered enough to put in that extra effort or just to do the minimal effort it takes to make something sound good.

 

That's where we're gonna not be able to work with him. Sure. That's fair. I mean, everybody's got boundaries. Right? So as a business, as a business owner, as an individual, within a business during your own life.

 

It's important to stand behind what you stand for and equally as important as establishing boundaries with the people around you. So there's another wrong with that.

 

You mentioned the thing though, I think it resonated a little bit differently for me. I don't consult podcasts. Right? So in this, our perspectives may be a little different. But to your point, I think we're pretty equally spot on here.

 

You said part of your job is basically, the level of caring about somebody else's podcast to the same level and scale that they care about their own projects for podcasts. Right?

 

And that you said empathy is important, that you need to understand that these podcasts are important to them. And I think there's 2 points in that that I pulled out. 1, as a listener of podcasts, I don't like all the ones I hear.

 

Topically, the format, the structure, the flow, for any number of reasons. Right? There's just variables that sometimes I don't prefer. Right? But as a listener, not a producer, but as a listener.

 

And so I generally don't listen to them for minor reasons. However, to then take a step further, reach out and criticize that producer or that company producing the podcast, I think That's where you start to cross a line.

 

It's 1 thing to give advice, obviously, or consult formally for that regard.

 

But understanding that there's a certain mutual level of empathy that somebody their time to put into it and and work on something. And so there's gotta be some mutual respect.

 

Like, I don't have to hold to the same regard or podcast, for example, as you do, But the fact that you put time energy into it and you're passionate about your project, I can still be constructively critical.

 

Of what you're doing without being an asshole. And I think that's a line that is important. The second point, though, and this just hit me as you were saying it.

 

That your clients in your case are trusting you to be responsible with their podcasts, with their products, because they value their time. They're effectively outsourcing to you so they can use it for whatever else they prefer.

 

Obviously, in exchange for money, but that's irrelevant to this point specifically. Listeners do the same thing in my opinion not to get super met metaphorical here, but I feel like Listeners do the same thing.

 

As they listen to our podcast, they're giving up their time to spend it with us and listen to what we have to say in our conversation or as a monologue, instead of doing any other number of things, you know, being red light rock star to Miley Cyrus or whatever your jam is, or having a conversation with anybody else in the car.

 

You know, it gives us an opportunity, I think, as independent podcasters to be able to with as best the chance as possible, share their time in their lives.

 

And I think we need to be possible with that and empathetic of that opportunity as well. That was a killer point you just brought up. And I I wanna build on that a little bit when we do our consulting when we do our audit specifically.

 

That's 1 of the things that comes up for most podcasters is that, yeah, some people make some technical mistakes. Yeah. They should have done this. They should have done that. Use this artwork. Don't do that. Blah blah blah.

 

The place where most podcasters struggle. Is, yes, we give this content away for free, but we do have to ask the audience to invest their time. Mhmm. And it's not just the time on your podcast versus this podcast versus this right?

 

Like, time is an asset that people use for a myriad of reasons. They could be watching shows, spending time with family, working. Right? Like, it's not just the competition amongst podcasts.

 

It's time is valuable. And so hardcasters who don't think about the purpose of their content and the value that they supposed to be giving their audience. Typically, they're the ones who struggle the most.

 

Now for most of our clients, that value is typically in the form of education, information. Right? Like something a little bit more tangible. But a lot of podcasters are not there for that. They're there for companionship.

 

They're there for laughter. They're there for entertainment purposes. Already folks sit tight and we'll be right back on transacting value. Oh, hey. This is a podcast trailer for a podcast about podcast trailers.

 

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Introducing. The Trailer Park Podcast. The Trailer Park Podcast or TPP. Where you can listen to podcast trailers to your heart's content. On each episode, we'll introduce a trailer.

 

Here's some tape or perhaps even an interview from the and then send you off on your merry way to listen to or support that podcast. Or maybe it's not your cup of tea. But hey, that's the point. It's a trailer. It's low commitment.

 

And if you have a trailer of your own that you want to submit, go to trailer park podcast dot CRD dot c o. Subscribe to or follow the trailer park podcast on your favorite podcast app right now to hear our first episode when it drops.

 

Now for most of our clients, that value is typically in the form of education, information, right, like something a little bit more tangible.

 

But a lot of podcasters are not there for that. They're there for companionship. They're there for laughter.

 

They're there for entertainment purposes. And so if the value you create is not explicitly known to you or it is not well defined in the way that you talk about your content, it's hard for people to decide to listen to your stuff.

 

Right? There's 2000000 podcasts, but there's billions of other things that we can do with our time. Why should I spend it with you?

 

Mhmm. And so if you don't think about that and then to your point, you don't respect that time that the listeners are giving you in how you produce your content, how you put it out there, how you clip whatever.

 

It's gonna be hard for people who wanna commit to you. Yeah. I mean, it's not just as simple I think anymore as saying time costs money.

 

Right? Because everything's digitized. So it's not like I'm physically taking time out of my day to go do something else when I could be using it to make money. I can be listening to a podcast while I'm making money.

 

Hypothetically, not that I am, but that could be. Right? So there's all sorts of things I think where that's also applicable. Right? And like you said, people aren't always listening to podcasts just to learn.

 

Right? Maybe it is to get some social currency to figure out a new topic to talk about it. Whatever, I don't know, Kmart or whatever grocery store or anywhere else. But yeah.

 

You're right. Sometimes they just wanna be entertained, or companionship is huge. Right? Like on a show, for example, I could talk to myself and I have I'm sure there's a lot of podcasters who have it's nowhere near as interesting.

 

I can generally always figure out where those conversations are gonna go before I say them. And it takes all the surprise away. You know? But when you're talking to somebody else, it's totally different.

 

I think as humans also trying to subtly or otherwise, value the time that we have together in a conversation like this between relative strangers or as listeners and audience members for people who I'll probably never meet.

 

That there's still a cyclical vulnerability and relationship there. And so I've got a question about that for you.

 

Of all the podcasts that you've come across or worked with directly or indirectly, how do you build that? Some of your clients you may have never met in person. It's all over the phone or Zoom or something.

 

Right? I mean, it's decentralized world today anyway. So How do you build the humanity, the personableness, the vulnerability? Build trust in the relationship? In a decentralized environment?

 

How do you recommend that? Even before the world got shut down, I had never met 99 percent of my clients. Oh, well, everything was a transaction over phone calls or Zoom or something like that. Right? Because we are remote.

 

Right? What I do, we're sending files back and forth. They're recording over there. They're doing over there. Like, we never had to meet in person. Sure. What I try to do is I try to be human. And it's something that not only good.

 

I've never really thought of myself as a salesperson, but everything is sales. Mhmm. Right? When you are talking about your services, when you are meaning somebody else like you're cost you're selling yourself.

 

But the best salespeople and to bring it back to this conversation, the podcasters, the best podcasters, they're not necessarily great talkers.

 

They're great listeners. Mhmm. And so if you're 1 of those people who you're just waiting for your turn to speak. Right? You've already thought about what you wanna say next, but you're not really listening to the conversation.

 

You're never gonna be nearly as successful as the person who really sits back and listens and asks questions and expresses interest and shows the other person that you're not just another name of my ledger of pockets that we work on, but I wanna know, who are you?

 

What do you do? Why are we doing this?

 

What are we trying to accomplish? Is what you're trying to accomplish meaningful? It might not be meaningful to me, but if it's meaningful to you and you're respectful to me, then I have every interest in helping you accomplish that.

 

Now, if you're 1 of these people who what you're doing is not meaningful in the worldly sense, and you're a bit of a jerk to us, We're not really gonna work with you. Already folks sit tight and we'll be right back on transacting value.

 

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Now, if you're 1 of these people who What you're doing is not meaningful in the worldly sense, and you're a bit of a jerk to us, We're not really gonna work with you. Right? I don't nobody's entitled to a podcast.

 

Right? Not everybody needs to have 1. It's something that if it makes sense for your messaging, great. This is a great medium to use, but I wish joke. It's funny how the clients of mine who asked for the most.

 

Right? They have the most annoying requests and the most, you know, repetition we got back and forth, back and forth. And it is so much more work, but they are so grateful, and they are so kind, and they acknowledge it.

 

Like, Sorry. I mean, such a pain in the ass, but can you fix this? No problem. I got you back. Whereas the person who is a jerk and who treats us like the help, right, who doesn't acknowledge us, doesn't say thank you, whatever.

 

When they ask for less it annoys me more. Mhmm. Because, yeah, I understand you are paying us for service, but we're people. Right.

 

And for a long time, I was doing this on my own, and I had to balance this with other clients, with my family, with my kids, with art, like, And so the folks who can be empathetic and respectful and If you can show that back to them, it's so much easier to build a relationship with anybody.

 

Whether you're with them in person or not, is just if you show that you care, if you understand, if you are listening.

 

Right? The best podcast host, you only hear from them 10 percent of a good conversation. Because they are genuinely curious and interested in their guests and they are actively listening.

 

If you wanna be the expert in the room, if you wanna be the sole if you wanna be the person that everyone feels like, oh, that's the smart guy.

 

Fine. Do a monologue. Tell us what's on your brain. Some people listen to something won't. Mhmm. But if you wanna have good conversations, you need to step back and you need to say, no, no, no, I won't hear what you have to say.

 

I'm curious. Our best podcasters are morbidly curious. And it works too because the audience has no idea what's going into the conversation. They didn't prep in advance. They didn't read the book. They didn't see the questions.

 

They didn't have the pre call, whatever. None of that stuff. So if you're not curious, if you're not coming from this place of discovery, you've probably lost your audience because they're starting from nothing.

 

Yeah. Right? So you you have to bring them along along the way. If you don't, they're gone. Goodbye. You lost me. Yeah. It's like, I'm active duty.

 

And for anybody listening if you didn't know that East Greg, but so on a bunch of deployments over the last few years, I realized probably pretty early on, like most infant treatment that I didn't wanna do that forever.

 

It's wet. It's cold. You're hungry a lot. There's a lot of things about it that are not super cool. But 1 of the things for me that was really really cool is I grew up.

 

You know, I didn't have I think what I viewed as opportunities to learn and build my perspective in a way that encouraged me to ask other people questions. I didn't care. That aspect of my mentality was really just immature, I think.

 

But in deploying all over the place and seeing a whole bunch of different circumstances and situations through which people are trying to just survive and live or contently past time in their day.

 

You don't have anything else to do but ask questions about people and learn and try to figure stuff out. And I think a lot of that, say, Europe, for example, everybody's so close.

 

Countries specifically to where you just cross borders, take trains, go places, see other things, and build your perspective. I think we tend to take that for granted in the United States, at least in my experience.

 

And so, asking people questions about them as people or their lives, it's a lot easier to just assume we've got a lot of things in common because we're both American and We probably had very similar upbringings and perspectives and cultures.

 

And I don't think that's true. You know, like, there is a slight resemblance if nobody has told you, Matthew.

 

That you have to sell from impractical jokers. However, you're not him. You know, so I could assume Whatever Jersey influences in that show is your background because you're familiar and from Jersey. I can be way off.

 

Either way, I can't assume that because you're still totally a different person. You know, and then being able to take your time and trust me not to waste it, and then take your information or my information and have you reciprocate.

 

You know, that level of civil transaction, I think, is way understated and not talked about enough. Already folks sit tight and we'll be right back on transacting value. Alrighty folks.

 

Here are transacting value. We write and produce all the material for our podcast in house. Game perspective alongside you, our listeners, and exchange vulnerability and dialogue with our contributors every Monday morning.

 

Or for distribution, both brought the platform to use. You wanna know how popular you are in Europe or how Apple is a preferred platform to stream your interviews?

 

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Being able to take your time and trust me not to waste it, and then take your information or my information and have you reciprocate that level of civil transaction, I think, is way understated and not talked about enough.

 

So to that point, first, Actually, for the sake of time, I just wanna say thank you for this opportunity.

 

As quick as this conversation's gone by and as short we are on time, I really just do appreciate the opportunity to talk for a little bit and learn some cool stuff because I don't live your life.

 

And so it's always cool to hear another perspective and find another way to do things or think about things.

 

So First off, thank you. 1 is my pleasure. And to your point, you know, this time is flown by because all we've had the chance to do is enjoy each other's company and ask questions and and learn about others.

 

So it's true. Time flies when you're having fun. Also, thank you for your service. I'm not sure you hear that a lot and but it's true.

 

You have chosen to dedicate your time and yourself in protection of our country and regardless of what people might think of where we are using our military forces, what we are doing with them, you as an individual, you chose to do something for the betterment of our country and it is and it should be appreciated.

 

Well, thanks, man. Not to belabor it, but I appreciate it. Matthew, if if anybody wants to get in touch with you though, I'm gonna give the floor to you for a second.

 

Either concerning the podcast consultant to check out cause pods, any of the other podcasts you've worked on, there's a whole obvious sort of portfolio of logos on your website.

 

People can look at in reference as well. But how do people get in touch with you? How do they how do you prefer they do that? The easiest is the podcastconsultant dot com. That's the website. Everything that we offer is available there.

 

Should have links to it at cospods dot org. And then if you're looking just for me, if you're actually interested in this face that you're not seeing because you're listening to some audio, just my name.

 

Matthew capacity. I've got the, you know, Twitter, Instagram, Facebook. Right? That's I'm the only 1 out there. And I'm the only 1 who spells Matthew with 1 t, So it should be pretty easy to find if you're looking for me.

 

Sweet. And for everybody listening, obviously, just like normal, we'll have all of Matthew's links and the website in the show notes for this conversation as well, so you can track them down there.

 

Matthew, if anybody wants to reach out to you though, obviously, through these outlets, are you cool with them? Send an emails? Do you guys for a phone call?

 

What's the method you guys lean towards? Emails are great. So just matthew, MATHEW, at the podcast consultant dot com. If you call me that I don't recognize your number, I will not pick up because I get so many spam calls every day.

 

Easy. Alright. So we'll stick to email or obviously some sort of DM on those platforms. And again, everybody else listening will have all that linked in the show notes.

 

So that all being said, again, I appreciate the opportunity, Matthew. This is a great conversation. If you ever decide you're interested again in the future, please feel free to reach out. But this now goes out to everybody listening.

 

I'd also like to thank you guys for your time this was a really cool conversation, a really cool opportunity. And obviously, through your feedback and any other reviews, a great opportunity to get to know you guys too.

 

So, thank you for listening into our core values for February of harmony, kindness and passion, obviously also closing out our mini series broadcasting value this month, I'd also like to thank everybody that's worked through cospods.

 

Matthew, obviously, your family, your daughters, happy belated anniversary, by the way, and then all of the other clients that you've had along the way.

 

Because, frankly, without all of that experience and that unfortunate 20 14 changing your career path, this conversation wouldn't have been what it was.

 

And I thought it was pretty good. So thanks to all of those things, there's not always a negative outcome to a negative stimulus. So that worked out pretty well in our favor.

 

I'd also like to thank Keystone Farms market, Buffin Clecker Farms and Bus Sprout for your distribution Folks, if you're interested in joining our conversation or you wanna discover our other interviews, check out transacting value podcast dot com.

 

Follow along on social media where we continue to stream new interviews every Monday at 9AM Eastern Standard Time on all your favorite podcasting platforms. But until next time, That was transacting value.

Mathew Passy Profile Photo

Mathew Passy

Founder

Mathew has over 15 years of experience in the broadcasting industry, with 10 of those years focused specifically on podcasting, both for major broadcast organizations like The Wall Street Journal, and for individual clients all over the nation.

While working in the newsroom of NJ 101.5 – FM in Trenton, the station was actively looking for ways to transition into digital. Mathew suggested taking the ‘First News’ program, which aired 5 am, and converting that into a podcast. The 20-minute broadcast is still going strong to this day delivering the day’s top stories to New Jerseyans nationwide.

Nearly four years after his radio career started, Mathew was hired by the Wall Street Journal Radio Network. While there, he produced and hosted some of the most popular products, such as Tech News Briefing and Your Money Matters. He went on to create two well-known podcast series, Getting Married and Getting Hired.

Mathew continued his passion for podcasting by creating the PodUp Podcast focused on all aspects of the industry. He also produced and co-hosted The Hilarie Barsky Show, and has enjoyed the opportunities to teach podcast fundamentals at the Mid Atlantic Podcast Conference, DC Podfest, Philly Podcast Meetup, Princeton Public Library, Podability, and at the International Association of Audio Information Services conference (IAAIS).

Mathew thoroughly enjoys helping individuals, brands, and small businesses develop, launch, produce, improve, and promote their podcasts. Among his active roster of clients, he has had the pleasure witnes… Read More