The Big Picture Expert
Juanita started her own highly regarded and successful, fully remote working, outsourced
marketing business in 2013. The company has reported profitable growth every year since its
inception with very low churn in staff and clients.
She started her journey from employee to self-employed to employer without any managerial
experience or business administration qualifications. Her early business decisions were guided
by her intuition and in line with her principles:
• Say yes to opportunities without making promises you can't keep.
• Do what you know while adding to what you know.
• Play well with others.
• Measure results, not effort.
• Keep it simple.
On stage and in the classroom Juanita combines her "old millenial" energy and point of view
with the tried and tested fundamentals that underpin her success.
