Transacting Value Podcast - Instigating Self-worth
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Transacting Value Podcast

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Joe Lombardi, CEO of Ironhawk Financial, shares his remarkable journey from a challenging upbringing to becoming a financial leader, shaped by resilience, self-awareness, and a commitment to values. At just 19, a life-changing encounter with a CEO set him on a path of personal and financial growth, navigating both triumphs and hardships. This episode explores Joe’s insights into overcoming adversity, the power of ethical values, and the importance of financial education in achieving true wealth and happiness beyond income. We delve into societal hierarchies, the pursuit of financial freedom, and the transformative impact of a positive mindset, emphasizing how ambition and a strong "why" drive success. Drawing from experiences in network marketing, real estate, and podcasting, Joe advocates for shifting from scarcity to abundance, demonstrating how personal growth and fulfillment often emerge from life’s challenges.

Learn more about Joe and his show, Money Talk with Ironhawk hosted by Joseph Lombardi, founder and managing partner of Ironhawk Financial with co-host Eliza Diane: https://moneytalkwithironhawk.com/

(11:17) https://www.passiton.com/
(33:45) https://togetherweserved.com/

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An SDYT Media Production I Deviate from the Norm

All rights reserved. 2021

Chapters

00:00 - Redefining Character Through Value System

12:59 - Financial Freedom and Self-Worth

26:22 - Personal Growth and Success Mentality

39:03 - Transforming Values and Self-Worth

Transcript
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The views expressed in this podcast are solely those of the podcast host and guest and do not necessarily represent those of our distribution partners, supporting business relationships or supported audience.

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Welcome to Transacting Value, where we talk about practical applications for instigating self-worth when dealing with each other and even within ourselves, where we foster a podcast listening experience that lets you hear the power of a value system for managing burnout, establishing boundaries, fostering community and finding identity.

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My name is Josh Porthouse, I'm your host and we are redefining sovereignty of character.

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This is why values still hold value.

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This is Transacting Value.

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When you go through that, it sort of changes you where your why is so strong and so powerful that when you just get crapped on and nobody, everyone's saying no, I'm not interested, you stink, blah, blah, blah, you don't care.

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Today on Transacting Value.

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Who you want to become is about more than a value system.

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Values can help be a shortcut to your identity, to your self-awareness, to how you come across to people in the world at present.

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Who you want to become in the future is largely determined by your choices today, and that is also relevant when it comes to your finances.

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Today we're talking to the CEO of Ironhawk Financial financial planner, joe Lombardi, and he's going to talk all about what future planning has to do with present character, present self-awareness and an overall presence in your life.

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Guys, I'm Josh Porthouse, I'm your host and from SDYT Media, this is Transacting Value.

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Joe, how you doing Awesome.

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Josh, Thanks for having me.

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Absolutely, man.

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I know you are super busy, based on everything we talked about before we hit record and obviously running your own business, but I really do appreciate your time, man, so thanks for setting some aside for us.

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I have a favor I want to open with and I hate doing this in the beginning because it's like me asking for something right out of the gates, but I feel like it's important for everybody listening and watching the channel.

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So, if you'll amuse everybody, I want to open a few minutes with you just talking about who.

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You are right.

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So where are you from?

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Let's build some resonance.

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What sort of things have shaped your perspective on life as it is today?

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Events throughout your life.

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However, you want to work that.

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Yeah, I mean, I came from a broken home, I came from a divorced family.

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I uh grew up in poverty, uh, lived in the streets, the ghetto, the hood, uh, battled my way out.

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My grandmother gave my dad a loan to start, you know his company back from the dead, jv Lombardi builders.

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Uh, then from there, you know, became wealthy.

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My dad's business took off.

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You know 10, 10, $20 million company was worth and was buying like new Jordans and I was buying the Allen Iversons had, like the, the red and blue ones on one foot and the black and gold ones on the other, going to wake and boys and girls club, uh, back in the day, you know.

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So, from extreme poverty to live in the attic with like no running water and eating like hamburger helper with no hamburger meat and you know noodles and eggs and no ketchup.

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To go into Fairfield and you know, still being the poor, fat kid.

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But you know, going to Knights of Columbus and and buying a thousand dollars with the football cards and looking for Peyton Manning rookies in 2000 and Randy Moss rookies and you know, like the, you know it was.

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It was a crazy, crazy, crazy life.

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You know my mom left when I was four.

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Uh, she crazy life.

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You know, my mom left when I was four.

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She wanted to party, do drugs and drink alcohol more than be a mom.

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And you know, like, okay, so just me and my dad, and it was rough.

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But you don't know, you're poor when you're five, six, seven, eight years old, right, you just look back and say, oh yeah, I remember having to flip 16 times a night in the summer because there's no, no air conditioning and you're so hot, you're sweating and the bed is soaked, so like.

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But you look back and at the time you're like, oh, this is normal, right, um, so it?

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I was very blessed to say, like I was able to live in extreme poverty and I was able to live in extreme wealth before my dad fell three stories off a ladder and went back to extreme poverty again.

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Um, but when you, when you live that way, you and went back to extreme poverty again.

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But when you live that way, you definitely take a different view on life.

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Right, it's almost like a cheat code.

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I get to experience both sides.

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Right, you hear about these people with silver spoons.

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They don't have any ambition, right, and you hear about these people that come from nothing.

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They have nothing but ambition.

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But sometimes they try and find the quick way.

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So it's drugs or crime and they go to jail, right, I was sort of able to see both.

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And then, uh, got lucky to get into this industry.

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When I was bartending, you know, the CEO of Northwestern mutual came in when I was 19 years old and said I love your hustle, you're crying.

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Gave me a thousand dollar tips to come work for me as my underling, you know.

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So it was.

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It was a crazy life.

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I wrote a couple books three of them but I haven't wrote my memoir yet.

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So that's something that I'll probably do in about 20 more years, because I think my life's a lot more crazy to come.

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But yeah, that's pretty much how it started.

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Wow, Wow, Okay.

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So first off, you said initially, you said five, six years old.

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Nobody really knows what their circumstances are.

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Obviously, you're just living, experiencing, you take it for what it is.

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I think a lot of that also translates into people's careers.

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You work for 20 years, 25 years, 30 years in different industries and you're like you don't know any different.

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You get so accustomed to the routine maybe a pay raise every now and again if it's shift work, or a promotion every now and again if it's not.

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But you get accustomed to the lifestyle and you stop asking questions.

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What do you think was your trigger to start asking questions and not get stuck in that same pattern?

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Well, back in high school, right, I was 16.

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My dad bought me a Nissan Sentra SCR spec V, right, and I was bartending and waitering because you got to be able to work at that age, you know, back in the day, that young.

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So I had a lot of cash.

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So I would go, you know, to the hood in Bridgeport and I'd go to like this place called La Primavera.

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I'd grab like 40s of OE and like 30 packs of Natty Ice for the charge.

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You like a dollar, a beer back then, you know, and I would go up to Greenfield Hill and I know nobody probably knows much about Connecticut, but Greenfield Hill is, like you know, in Fairfield.

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Not, it's like Greenwich of Fairfield, if you know anything about Greenwich, it's like very, very wealthy town and I would go out there and I would sell the beers like five bucks, you know, and and sell the forties for 20.

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Right, I was doing arbitrage and not knowing it.

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That teaches you a lot.

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I go into some of these guys' houses and they've got 60-foot ceilings.

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It's hard to imagine a ceiling like 60 feet.

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You're talking these ultra-mega mansions.

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I said there's no way people live like this Elevators going down to the basement with baseball fields in it, in the base, in the basement, he's got a baseball.

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What Just the craziest thing you can ever imagine.

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And I said, if people are living like this, I want, I want a piece like get me in, so like seeing it was believing.

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And unfortunately, a lot of people they don't get to expand their, expand their mind to see what could be, and so they're trapped in their little bubble or box.

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Okay, but I mean this is your business model.

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I mean it's basically your role to show people what they can't see, broaden their perspectives, build out what they could be Right.

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So how do you do it?

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You take people on field trips, Doubt it.

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What do you do?

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No, I have a.

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I have a presentation that I built.

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I've been doing this 21 years, so I had a presentation I built in about 2016.

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I was one of MassMutual's top agents in the country and they wanted to buy my presentation, where I walk people through the tax triangle the three different places where you're taxed, I walk through liquidity, I walk through market preservation how to save a million dollars in taxes and it's an elevator view.

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Right, it's something that's from the top down, where the average American, who has very little to no expertise on financial investing or investments or insurance policies or IRS codes or they don't understand any of it and I try to bring it to like a elevator view.

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So it was all about simplifying.

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You know, kiss, keep it stupid simple and if you can do that, you can attract a lot more people to stay with you.

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Because when I start throwing out acronyms like IRS code, section 7702, max funding index, universal life, iuls, and you got an FIA fixed index, and people are just like, huh, what?

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Yeah, I'm already asleep.

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So you have to.

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You have to be able to communicate in a way that that they can stay with you and understand what you're talking about okay, and then?

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what about on the receiving end?

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Because it sounds like at one point that was you, and then you learned and got your licensure and experience right.

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What did it feel like then?

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Or is that where you got the inspiration to simplify?

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When you live a life where your mom doesn't want you.

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She ends up dying at 52 years old, so sliver, from alcoholism and drug use real shocker, right.

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And then your dad falls three stories off a ladder, loses $25 million to our construction company, jb Lombardi Builders, and your grandmother has a stroke led to dementia.

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She loses $4.2 million to Ludlow Nursing Home in Fairfield Crossroads, sacred Heart.

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And then when my dad fell three stories, I was 15 years old.

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My sister was two.

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She was born with two pounds, seven ounces.

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Fetal alcohol syndrome, I accept.

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Mom drank vanilla extract and Listerine during pregnancy so it was like put up or shut up.

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You know, I didn't want to go to DCF, I didn't want somebody stranger being my foster parents, so I just shut up and went to school and kept my mouth shut.

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When you go through that it sort of changes you where your why is so strong and so powerful that when you just get crapped on and nobody, everyone's saying no, I'm not interested, you stink, blah, blah, blah.

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You don't care like you're just you're you're.

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I'm put on this earth to fulfill a prophecy.

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I'm not here to to sell stuff, to make money so I can, you know, buy a bigger house like's.

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Just it's so much deeper than that.

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When you have that passion and conviction that you know I'm on a mission from God.

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God showed me what, what happens when you fail to plan your plans, to fail and get that message out there and say people, you don't want to suffer the way I suffered, the way my dad suffered, the way my mom suffered, the way my grandmother suffered.

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You don't want to do that.

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Dad suffered the way my mom suffered, the way my grandmother suffered.

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You don't want to do that.

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And if I can help people suffer less because, not to be super positive, but the D who suffers the least wins, in my opinion, in this world, because all this world is is suffering and if I can help people suffer less, I feel like I did my job through God.

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All right, folks sit tight and we'll be right back on Transacting Value.

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Her words weren't written under peaceful shade.

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She worried about being caught by the Nazis.

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"The good news is you don't know how great you can be.

00:11:17.129 --> 00:11:23.751
" "A Though her story ended early, her words live on.

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"I don't think of all the misery, but of the beauty that still remains.

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With her positive outlook, anne Frank continues to fill us with hope.

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Hope, pass it on.

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From PassItOncom.

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The D who suffers the least wins, in my opinion, in this world, because all this world is is suffering, and if I can help people suffer less, I feel like I did my job through God.

00:11:49.660 --> 00:11:59.725
Okay, fair enough, but you're talking about tax-free pension and not to get biblical or religious here, but on a mission from God, somebody's still paying taxes in the end.

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So how do you bridge these gaps?

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Like some of this stuff, is it just math?

00:12:06.389 --> 00:12:08.249
Is it stuff that's just not taught?

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We don't know?

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Or is this stuff that's just creatively sort of financing or debt financing futures?

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I mean, what's the tie?

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The tie is is that slavery is suffering and the United States of America is a corporation and we are all slaves to the United States.

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You know what the definition of a slave is?

00:12:27.298 --> 00:12:28.097
Well, it's twofold.

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If you don't do what they told, they're gonna come in your house with guns and punish you, put you in jail.

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Right, that's number one.

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Number two is when you give your effort, energy, time, god-given talent and they steal it from you and give you no value back in return.

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We don't know where that money's going.

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It's not helping our fellow Americans.

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It's going to build bombs to kill other people overseas.

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They're starting wars.

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We're shooting missiles at Russia now for no reason, trying to start World War III right before Trump comes in.

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There's so much evil when you have a discretion or something.

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Where aren't we all equal under God?

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Right?

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Well, they took God out because they don't want people to know that they equal under God.

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Right Well, they took God out because they don't want people to know that.

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They want serfs, they want, you know, peasants, and they want Kings and squires and and, and they want this class of know your role.

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I mean, look at Epstein, look at P Diddy, all the stuff that happens, like Justin Bieber comes in, he's a great, one of the top singers in the world within a couple years.

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Who knows what great tragedies happened to him that he's speaking about?

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You understand everything's a hierarchy.

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Everything's about power, everything's about control.

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And if I can free people from the government, I could free people from slavery and have them build tax-free accounts that they can lean and leverage and grow wealth and have peace.

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Financial freedom is about peace.

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Does it matter if you have 500 million or 100 million?

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Does it matter if you have 50 million or 5 million?

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It really doesn't.

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The quality of life doesn't change.

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You have shelters good, your transportation's good, you can eat decently.

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So it's not about getting as much money as you can.

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It's about freeing yourself from chains and slavery.

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And again, I'm not trying to be dark and sad and depressed, no-transcript, they're not your friend.

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Look at history, right.

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History doesn't repeat, it rhymes.

00:14:38.269 --> 00:14:46.292
And when you have history books of governments slaughtering millions of its own citizens, why do you think all these countries don't let their citizens have guns?

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Keep the gun laws.

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It's so deep.

00:14:49.625 --> 00:15:05.086
Now we're not gonna get this in one hour podcast or a half hour podcast, but if I can free people and I can keep growing my presence and I can wake people up to the reality of, like blue pill, red pill, the matrix, all these little terminologies, the great awakening, all these things we're hearing.

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Why are we hearing it?

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Because it's true, people are waking up to what the heck is going on.

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And if I can accelerate that, that's going to free more people.

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Now, do you think that's rooted in some sort of demoralization as a society, or is it individual education?

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Is it upbringing and background?

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What's the impetus, do you think?

00:15:22.586 --> 00:15:23.547
Is it upbringing and background?

00:15:23.547 --> 00:15:24.868
What's the impetus, do you think?

00:15:25.928 --> 00:15:27.350
Think about what billionaires do.

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Do the billionaires, with their kids, go to public schools?

00:15:30.152 --> 00:15:31.172
No.

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Do billionaires invest in 401ks and IRAs and SEPs, simples Pensions, deferred Comp, 457s no.

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So if I can just copy what the ultra-wealthy do and bring that to that, to the blue collar market, and bring that to everyday Americans, I feel like I do my job, because there's so many a-holes out there that are like I only work with people with $100 million of net worth and it's like I could be that guy.

00:16:00.845 --> 00:16:01.908
I've been doing this 21 years.

00:16:01.908 --> 00:16:04.039
I've worked with three Fortune 500 companies.

00:16:04.039 --> 00:16:08.291
I've got 2,000 clients with $2 billion of protection and rollovers.

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In my career I've won 27 industry awards Blah, blah, blah, blah, blah.

00:16:11.785 --> 00:16:15.206
I could be that a-hole, but my job is to help people.

00:16:15.206 --> 00:16:19.263
I've been very blessed, very blessed that I had a good work ethic.

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God gave me a life of pain and suffering, which, you know what it did Made me stronger.

00:16:23.666 --> 00:16:32.812
You know what happens when you go to the gym you rip your muscle and that muscle gets bigger and stronger, and now you're able to do more, and that's what happened to me.

00:16:33.153 --> 00:16:34.815
So is it socioeconomic?

00:16:34.815 --> 00:16:38.878
Sure, if you grew up impoverished, do you know what the ultra wealthy do?

00:16:38.878 --> 00:16:39.600
No.

00:16:39.600 --> 00:16:52.510
So don't you think it would be smart to know that, instead of knowing what your favorite baseball player batting average is or what your fantasy sports team's average points per game is, don't you think it'd be kind of important to figure out what are those billionaires and millionaires doing?

00:16:52.510 --> 00:17:02.373
Because I have clients who make $40,000 a year they're millionaires and I have clients who make $800,000 a year and their net worth is negative.

00:17:02.373 --> 00:17:04.423
So you know what I've learned doing this for 21 years.

00:17:04.423 --> 00:17:05.685
It a year and their net worth is negative.

00:17:05.685 --> 00:17:09.994
So you know what I've learned doing this for 21 years Makes no difference what you make.

00:17:09.994 --> 00:17:11.878
What it makes is how you value and love yourself.

00:17:11.878 --> 00:17:13.122
Do you have a hole in your heart?

00:17:13.122 --> 00:17:14.023
Do you have childhood trauma?

00:17:14.023 --> 00:17:14.726
Do you not believe you deserve it?

00:17:14.726 --> 00:17:15.126
Do you not care?

00:17:15.126 --> 00:17:15.969
If those are true, it doesn't matter.

00:17:16.009 --> 00:17:24.854
You hear these people winning the lottery, getting 100, 200, 400 million dollars enough for a thousand people to have a great quality of life.

00:17:24.854 --> 00:17:27.124
And what happens within three years?

00:17:27.124 --> 00:17:28.528
Not only are they broke.

00:17:28.528 --> 00:17:28.990
What do they say?

00:17:28.990 --> 00:17:35.470
They are Bankrupt, which means they lost more than the two 300 million.

00:17:35.470 --> 00:17:40.828
There are another 30, 12, 12, 30, 40 million in debt on top of the 200 million they lost.

00:17:40.828 --> 00:17:45.509
You know what that comes down to Ethics, morals, principles, self-worth.

00:17:45.509 --> 00:17:54.003
So being financially successful, which money doesn't make you happy but it solves problems which inadvertently make you happy.

00:17:54.003 --> 00:17:58.173
If you have financial peace, it's just one part of your life.

00:17:58.173 --> 00:18:09.173
That you can spend time elsewhere, becoming a better version of yourself and growing your soul, which I think is what we're here on, this experiment called Earth, in my opinion, I agree, yeah, absolutely.

00:18:09.799 --> 00:18:12.608
I think there's a lot of things too that are powerful about what you just said.

00:18:12.608 --> 00:18:14.306
Obviously because I've got a show about values.

00:18:14.306 --> 00:18:24.585
But specifically, for example, I talked to a school last week and the goal that they initially brought me in to talk about was my Marine Corps career.

00:18:24.585 --> 00:18:31.713
In places I traveled, things I've done, why I've done it sacrifices, what it's done to my family good, bad, indifferent.

00:18:31.713 --> 00:18:58.933
That was the point of the conversation, right, and I said, okay, well, one of the biggest things that I've learned from my Marine Corps career now just over 15 years, one of the biggest things that I've learned and I learned a lot tactically, traveling, whatever has been about myself Self-awareness, the impact of a value system, my own worth, despite now being on a commission, as a realtor, I give up a six-figure salary, a company, vehicle benefits, and I'm on commission.

00:18:58.933 --> 00:18:59.914
I may as well be waiting tables.

00:18:59.914 --> 00:19:04.137
So you don't have to be broken because of it.

00:19:04.137 --> 00:19:11.558
And I don't mean medically Ticare is what it is but like spiritually, right, there's something to be said for that and it's the same thing.

00:19:11.558 --> 00:19:12.320
We talked about it earlier.

00:19:12.361 --> 00:19:14.346
People have 20, 25, 30 year careers.

00:19:14.346 --> 00:19:16.771
They get out of whatever industry they've been in.

00:19:16.771 --> 00:19:18.528
Let's say they retire.

00:19:18.528 --> 00:19:27.188
Let's say they're lucky enough to retire and they're like I don't know who I am anymore because you focused on the game, you focused on the job, the professional development.

00:19:27.188 --> 00:19:32.214
But I think the personal development counts for just as much in any other industry as you're saying in finance.

00:19:32.214 --> 00:19:33.155
It can as well.

00:19:33.155 --> 00:19:41.067
Alrighty, folks, sit tight.

00:19:41.067 --> 00:19:43.230
We for more perspective and more podcast.

00:19:43.230 --> 00:19:50.229
You can check out Transacting Value on Weeds Across America Radio, listen in on iHeartRadio, odyssey and TuneIn.

00:19:52.977 --> 00:20:02.441
Let's say they retire and say they're lucky enough to retire and I'm like I don't know who I am anymore because you focused on the game, you focused on the job, the professional development.

00:20:02.441 --> 00:20:07.460
But I think the personal development counts for just as much in any other industry as you're saying in finance.

00:20:07.460 --> 00:20:08.403
It can as well.

00:20:08.403 --> 00:20:09.727
It's.

00:20:09.727 --> 00:20:14.125
It's such a huge and highly underrated and understated concept.

00:20:14.125 --> 00:20:15.488
I mean it.

00:20:15.488 --> 00:20:24.201
It can either revolutionize broadcast media or totally degrade it because it doesn't help ratings.

00:20:24.201 --> 00:20:25.486
I think that can be problematic.

00:20:25.486 --> 00:20:26.817
So what's your recommendation then?

00:20:26.817 --> 00:20:40.527
How do we build this out, this message of self-worth, this, in your case, focus on finances to help bring stability and peace and contentment based on your values, this entrusted sort of wealth planning metric?

00:20:40.527 --> 00:20:42.897
What do we do.

00:20:42.897 --> 00:20:47.738
We wait for people to call, or we go out and we tell people and sort of proselytize what's the angle?

00:20:49.162 --> 00:20:55.727
I'll tell you, I lived a life where I put money as my God and it brought nothing but sorrow.

00:20:55.727 --> 00:20:59.415
You know, uh, I made millions but I lost millions gambling.

00:20:59.415 --> 00:21:00.679
You know I didn't value it.

00:21:00.679 --> 00:21:17.525
Uh, I don't want to sound corny or anything or like a Bible thumper, but the minute that I can just tell you personally, you know, the minute I put God as number one in in my life, above my wife, above my children, above my career, my life above my wife, above my children, above my career.

00:21:17.525 --> 00:21:18.326
My life got better.

00:21:18.326 --> 00:21:22.010
I lost weight, I got healthier, I started caring about myself.

00:21:22.010 --> 00:21:27.246
I got a therapist I talked to, which alleviated a lot of the childhood trauma my mom caused me by not wanting me.

00:21:28.036 --> 00:21:29.280
That was a big hole in my heart.

00:21:29.280 --> 00:21:42.104
It strengthened my relationship, my marriage, which made me have more self-worth, which pretty much caused more conflict in my marriage, but it made me realize that I'm worth it.

00:21:42.104 --> 00:21:49.025
I don't need to be degraded, I don't need to be used and abused and treated disrespectfully in front of my own children.

00:21:49.025 --> 00:21:56.190
It went deep and I'm in the process of figuring out whether it's better to stay or go, whether it's better to stay or go.

00:21:56.190 --> 00:22:03.803
But it also makes you look in the mirror because I go to the gym and I try and eat better, because I was about 30 pounds heavier even though I'm still overweight.

00:22:03.803 --> 00:22:09.184
I was obese and it feels good to look in the mirror and be like I feel good about myself.

00:22:09.184 --> 00:22:11.740
I'm not where I want to be, but I'm better than I was yesterday.

00:22:11.740 --> 00:22:29.162
And then having a team getting 20, 30 people working with me growing Ironhawk Financial on a daily basis and I've always been a solo ranger for 20 years so many 10, 20, 15 years like you need an assistant, you need this, you need that and nobody could do it as good as me.

00:22:29.162 --> 00:22:32.176
You know, and when I found God, god's like.

00:22:32.176 --> 00:22:32.396
Help other.

00:22:32.396 --> 00:22:33.577
You help all these families in their personal finances.

00:22:33.577 --> 00:22:35.840
Help other you help all these families in their personal finances.

00:22:35.840 --> 00:22:37.061
Help other families.

00:22:37.061 --> 00:22:46.872
Teach them how to sell indexed universal life, fixed index, annuities, eyelid trust, irrevocable life insurance, trust, estate planning, tax and mediation.

00:22:46.872 --> 00:22:57.127
Teach those guys everything you've learned, because not only is it going to help them and their families, it's going to help them do the right thing in this field.

00:22:57.127 --> 00:23:08.957
You know how hard it is to be 21 years in this and be 5.0 rated on Google and A plus on the Better Business Bureau with zero complaints, from dealing with hundreds of thousands of dollars to millions of dollars per person.

00:23:08.957 --> 00:23:15.048
Yeah, I bet Again, I don't want to sound corny, but God is the reason.

00:23:21.755 --> 00:23:33.163
Sound corny, but God is the reason why I feel so much better about myself, who I am, fixed so much healing that I had that I used quick fixes, alcohol, gambling, smoking, cigarettes, porn all the things I did to numb that feeling.

00:23:33.163 --> 00:23:35.607
When God was there, I didn't need to do that anymore.

00:23:35.607 --> 00:23:42.196
And then all that time and energy I wasted on that I put into my business and my business, yeah, I was making a million bucks a year.

00:23:42.196 --> 00:23:42.740
I'm on track.

00:23:42.740 --> 00:23:48.300
Next year I want to make a hundred million and I want to reinvest that back into grow, not not so.

00:23:48.340 --> 00:23:50.767
I already can afford a 600 horsepower car.

00:23:50.767 --> 00:23:51.955
I already have one for years.

00:23:51.955 --> 00:23:55.002
I already bought a brand new Escalade this year Cool, right, awesome.

00:23:55.002 --> 00:23:57.407
But that's not going to change anyone's life.

00:23:57.407 --> 00:24:01.450
Right, it makes me feel good when I get in it or whatever, but I want to make a difference.

00:24:01.450 --> 00:24:13.701
Right, and when you have a mission and money is not the goal, but growth and awareness to a big problem, I think that's out there.

00:24:13.701 --> 00:24:21.179
It's bigger than yourself and it's God and Yeshua, that's my God and hopefully you all have your own.

00:24:21.179 --> 00:24:48.864
And if, like Trump's my little buddy, I'm glad he won, but it's like God's my little dude over here, like, hey, you know, I may be lonely, I may be depressed, I may be arguing with my spouse or, you know, lost a deal, but I got a little buddy right there that I'm like it's okay, who cares?

00:24:48.864 --> 00:24:51.878
Who's next, let's go.

00:24:51.878 --> 00:24:57.730
You know, and that everyone needs and not a lot of people have, because they took God out of our country and I think we need to put him back.

00:24:58.835 --> 00:25:03.279
Yeah, there's something to be said for spirituality, and I don't necessarily mean religion to the point you brought up.

00:25:03.279 --> 00:25:05.161
There's correct, I am not religious at all.

00:25:07.115 --> 00:25:08.000
I'm not religious at all.

00:25:08.000 --> 00:25:10.161
I don't go to church, I don't believe in the Catholic church.

00:25:10.161 --> 00:25:19.037
I actually think that even though I'm Catholic, I'm Italian, right, everything is Catholic.

00:25:19.057 --> 00:25:19.858
I think they're the worst.

00:25:19.858 --> 00:25:39.269
Yeah, there's a lot of aspects, I think, that people tend to misconstrue, but human spirit, let alone any degree of inspiration through a Holy Spirit or whatever you prefer to align with, is absolutely contagious and it changes everything perspective, clarity, purpose, hope.

00:25:39.269 --> 00:25:42.401
You can't buy those you can't.

00:25:42.401 --> 00:25:45.508
It doesn't matter what educational systems you purchase.

00:25:45.508 --> 00:25:48.999
Yeah, right, value systems, let's just call them like.

00:25:48.999 --> 00:26:06.307
Yeah, there is a certain inherent benefit to internal modes of control and, on one hand of this spectrum, let's just say it's affirmation every morning I am a super awesome dude and I'm going to have a great day today in the mirror.

00:26:06.307 --> 00:26:06.996
Great, do it.

00:26:06.996 --> 00:26:07.356
Whatever.

00:26:07.356 --> 00:26:09.762
If that works, that works.

00:26:09.762 --> 00:26:21.076
And in my opinion, that's the same sort of financial parallel, as I don't have a dollar to invest today, but I can find two quarters underneath my driver's seat and I'm not spending them, unless it's something that's going to grow money, right, cool, great, do that.

00:26:22.460 --> 00:26:26.147
On the other hand, podcasting for me has become my therapy.

00:26:26.147 --> 00:26:49.762
It gives me people like you to talk to, to probe, to learn about this human experience, and helps me get through my own whatever mental health issues, behavioral isms, things that I've transitioned from the Marine Corps into, like I said now, real estate you can't talk about, like in my case, the infantry going on a long patrol shooting at places where people live.

00:26:49.762 --> 00:26:51.988
Hey, do you want to buy a house?

00:26:51.988 --> 00:26:59.469
There's no overlap, and so some of the stuff that exists, though, is humanity.

00:26:59.469 --> 00:27:27.063
Here's what that looks like Talking about ethics and morals and decision-making processes, and collateral and opportunity, cost and all these other actual economic things that are the same principles, but the spirit between the two, the amount of resonance that something like that builds, that's how you get clients, that's how you help people, that's how you get listeners, that's how you make friends, that's how you have sleepovers when you're five.

00:27:29.386 --> 00:27:34.586
It's the good dude role, just with a cross in some cases, in some buildings, in some places.

00:27:34.586 --> 00:27:48.644
But, yeah, being able to interact with people as just a ground-level human, despite any degrees of success, I think is huge, and so, like in your case, you've got all sorts of stuff.

00:27:48.644 --> 00:27:54.883
I've seen you on magazine covers, other podcasts, radio show, which we'll talk about here soon.

00:27:54.883 --> 00:28:00.198
Dude, you've got so much stuff going on, how do you stay grounded?

00:28:02.261 --> 00:28:09.358
When the goal is bigger than you and my why is so strong?

00:28:09.358 --> 00:28:10.039
I don't get tired.

00:28:10.039 --> 00:28:14.204
I mean, I'm not the most physical specimen of success?

00:28:14.224 --> 00:28:25.823
physical specimen of success but, I, can work 12, 14 hours a day with a smile on my face, happy, and I don't need to work anymore.

00:28:25.823 --> 00:28:29.289
When you get to a point where you have billions of dollars of protection and rollovers in your career, thousands of clients, there's residual in this business.

00:28:29.289 --> 00:28:30.771
I have six different businesses.

00:28:30.771 --> 00:28:32.494
I got real estate, blah, blah, blah, blah, blah.

00:28:32.494 --> 00:28:35.380
I don't have to work anymore.

00:28:35.380 --> 00:28:43.239
I just turned 40, but my why is so strong that I've been so blessed.

00:28:43.239 --> 00:28:45.544
I want to bless other people.

00:28:45.544 --> 00:28:48.982
All the pain and all the suffering I had in my childhood, that's not me anymore.

00:28:48.982 --> 00:28:50.548
I'm a 40-year-old man.

00:28:50.548 --> 00:28:54.019
I don't live there anymore and I live in this abundance.

00:28:54.019 --> 00:28:55.300
I don't live in scarcity.

00:28:55.903 --> 00:28:59.730
When you change your mindset to live in abundance, life changes.

00:28:59.730 --> 00:29:02.801
You know, like, if you buy a red car, what do you see?

00:29:02.801 --> 00:29:04.586
Nothing but red cars everywhere.

00:29:04.586 --> 00:29:06.701
You buy an Acura, what do you see?

00:29:06.701 --> 00:29:08.461
Nothing but Acuras, right.

00:29:08.461 --> 00:29:11.163
That is how we are programmed.

00:29:11.163 --> 00:29:12.882
If you think you can, you will.

00:29:12.882 --> 00:29:14.280
If you think you can't, you won't.

00:29:14.280 --> 00:29:15.655
Either way, you're right.

00:29:15.655 --> 00:29:18.239
The little train that could right.

00:29:18.259 --> 00:29:22.222
We learned that when we were three years old, but it's so true.

00:29:22.222 --> 00:29:25.286
So many people have negative self-talk.

00:29:25.286 --> 00:29:29.971
My whole life changed in regards to production success.

00:29:29.971 --> 00:29:38.674
All that when I started listening to believe it or not Amway, double diamond CDs remember that network marketing company, amway that sold soap.

00:29:38.674 --> 00:29:47.607
And then they got into like energy drinks and so, yeah, this is 2006, 2007, 2008.

00:29:47.607 --> 00:29:54.536
And I started, I started listening to my buddy, went in, right, and I joined just to like buy some stuff to help him out, right.

00:29:54.536 --> 00:30:02.521
And then he said, come to the meetings, come to the meetings, the meetings, and I'm like I'm already selling insurance, I'm probably going to sit down on people's couches selling energy drinks and stuff.

00:30:02.521 --> 00:30:07.165
So I learned so much from these CDs because what they were?

00:30:07.165 --> 00:30:14.042
They were like the meetings they have every quarter, the hoorahs, and all it was was positive self-talk.

00:30:14.694 --> 00:30:15.881
It was a bunch of people.

00:30:15.881 --> 00:30:18.718
A lot of them weren't even americans, you know they.

00:30:18.718 --> 00:30:19.078
You know they.

00:30:19.078 --> 00:30:28.036
They had down lines in south america, they down lines and in australia, and they would go on stage and be like I knew I could do it, you know, and I was just like a lot of them.

00:30:28.036 --> 00:30:28.857
It was just hilarious.

00:30:28.857 --> 00:30:46.723
My buddy didn't say joke on it, but like we knew that they can do it, like and and these are just normal people, normal Normal people, and they had such conviction that what they were doing was the best thing, and they would talk about their wins, and that sparked something in me.

00:30:46.723 --> 00:30:51.443
I don't know If you can see it as a possibility.

00:30:51.443 --> 00:30:59.165
Your mind can comprehend it as an opportunity, but if you've never seen it, you have no idea it exists.

00:30:59.194 --> 00:31:03.042
How could your mind portray that into reality?

00:31:03.042 --> 00:31:04.384
Right, and we live in a.

00:31:04.384 --> 00:31:09.964
We're learning a lot about our virtual reality of whatever the heck this is, and video games.

00:31:09.964 --> 00:31:15.441
We make video games and AI, and we're getting deeper into figuring out what the hell we're here for and how everything works.

00:31:15.441 --> 00:31:25.638
Right, but a lot of census or consensus of this information is we dictate our reality with our projection of reality, right?

00:31:25.638 --> 00:31:29.125
So if you think something is, it is.

00:31:29.125 --> 00:31:31.737
If you think something is, it isn't.

00:31:31.737 --> 00:31:34.002
And if you think you're a winner, you're a winner.

00:31:34.002 --> 00:31:35.366
If you think you're a loser, you're a loser.

00:31:35.366 --> 00:31:36.634
If you surround yourself with losers, you're going to be a loser.

00:31:36.634 --> 00:31:37.601
If you surround yourself with losers, you're going to be a loser.

00:31:37.601 --> 00:31:42.172
If you surround yourself with winners, you're going to be a winner, and the word winner or loser has whatever that is to you.

00:31:42.172 --> 00:31:47.405
There is no universal definition of a winner or a loser.

00:31:47.405 --> 00:31:48.067
It's just whatever.

00:31:48.474 --> 00:31:50.542
Are you going closer towards your personal goals?

00:31:50.542 --> 00:31:51.976
Do you have personal goals?

00:31:51.976 --> 00:31:54.858
I mean, if you don't have goals, I mean, what the heck are you doing?

00:31:54.858 --> 00:31:59.083
Right, if you have dreams and you don't write them down, you have nothing.

00:31:59.083 --> 00:32:01.965
You have to take a dream, write it down on a piece of paper.

00:32:01.965 --> 00:32:02.606
It becomes a goal.

00:32:02.606 --> 00:32:04.909
Then from the goal, you figure out how do I get there?

00:32:04.909 --> 00:32:11.936
And then you obsess about it and think of how do I win, how do I lose?

00:32:11.957 --> 00:32:19.708
Reach out to people, talk to people, and the quickest way to success in anything is copy the most successful person that you have access to.

00:32:19.708 --> 00:32:21.349
That's what I did.

00:32:21.349 --> 00:32:25.326
I was at Barnum Financial Group, which was MetLife's number one office in the country.

00:32:25.326 --> 00:32:28.905
They were the number one general agency with numbers like 400 agents.

00:32:28.905 --> 00:32:31.201
I found one of their top guys, mike Lynch.

00:32:31.201 --> 00:32:37.763
He had a radio show, Money Talk on WICC, and I have a radio show called Money Talk with Ironhawk I wonder why.

00:32:37.763 --> 00:32:40.541
And so I just copied him.

00:32:40.541 --> 00:32:57.824
I swear to God, I just copied him and he was so good and he taught me so much and what I learned from him in that year that I just brought opportunities to him and I sat there and you know whatever he said yeah, and I'm duplicating that with my guys.

00:32:58.675 --> 00:33:03.778
And I got guys that that are a year into the business making six figures it's selling, you know IULs.

00:33:03.778 --> 00:33:08.328
And I got one guy we opened up a $1.2 million commission.

00:33:08.328 --> 00:33:11.824
The guy never, never, closed a $50,000 deal in his life.

00:33:11.824 --> 00:33:14.798
He opened up a 1.1, $1.2 million commission with me.

00:33:14.798 --> 00:33:21.190
So it's all about finding who you want to be and copying it.

00:33:21.190 --> 00:33:22.842
There's 8 billion people.

00:33:22.842 --> 00:33:25.143
You're most likely not going to reinvent the wheel.

00:33:25.143 --> 00:33:37.835
Okay, so copy who you want to be and then just emulate and become your version right, personally, your version of that, what you deem as a winner or successful

00:33:39.740 --> 00:33:42.307
all righty folks sit tight and we'll be right back on transacting value

00:33:45.962 --> 00:33:53.518
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00:34:44.974 --> 00:34:55.766
Copy who you want to be and then just emulate and become your version right, Personally, your version of that, what you deem as a winner or successful.

00:34:57.655 --> 00:35:03.088
I like that, sort of like your own impressionist painting of your reality, I guess.

00:35:05.259 --> 00:35:07.974
Yeah, don't reinvent the wheel, right?

00:35:07.974 --> 00:35:09.820
Well, there's not a need, right?

00:35:09.820 --> 00:35:21.961
It's like we talked about earlier Once you start to see different patterns or different opportunities, or gain exposure, it gives you insight, it gives you depth ideas.

00:35:21.961 --> 00:35:37.525
The only person I think that I can think of right now off the top of my head, that had no idea what he was looking at was Copernicus, and then there was Galileo, and then there was Isaac Newton, and they just copied each other.

00:35:37.525 --> 00:35:47.965
So, okay, maybe there's the one, but I don't think we have that excuse anymore, unless it's like quantum mechanics or something Beyond that.

00:35:47.965 --> 00:35:54.900
I'm not saying everything's discovered, but there's certainly plenty of potential to reinterpret everything from 8 billion different perspectives.

00:35:55.842 --> 00:36:02.322
So I mean, look at Elon Musk, yeah, sure, he's a billionaire genius, but what did he do?

00:36:02.322 --> 00:36:05.018
He already took a brand that already existed and made it better.

00:36:05.018 --> 00:36:11.840
So you could say he copied what the guy did before and just made it his spin on it and became a freaking bazillionaire.

00:36:12.855 --> 00:36:19.677
Yeah, well, it was the same thing with Tesla, it was the same thing with, technically, spacex, until the last decade when it changed some.

00:36:19.677 --> 00:36:21.721
But obviously Twitter, right.

00:36:21.721 --> 00:36:23.302
So, yeah, there's plenty of opportunities there.

00:36:23.302 --> 00:36:28.007
And, to the point you brought up, I may be preaching to the choir here, but have you ever read, think and Grow Rich?

00:36:28.007 --> 00:36:32.115
Napoleon Hill yes, right, rich Dad, poor Dad who Moved my Cheese.

00:36:32.115 --> 00:36:33.538
There's so many books that are crucial to your success Humu Maiji's.

00:36:33.557 --> 00:36:35.740
There's so many books that are crucial to your success.

00:36:36.362 --> 00:36:37.764
Well, yeah, absolutely there are.

00:36:37.764 --> 00:36:40.226
But specifically in Think and Grow Rich.

00:36:40.226 --> 00:36:48.818
That's exactly how he opens the book and he's talking about if you don't Napoleon Hill, for anybody who's unfamiliar was the author.

00:36:48.818 --> 00:36:55.697
But the first thing that he talks about in the book is just have a dream, have a spark, have some inspiration or be willing to get it from somewhere.

00:36:55.697 --> 00:37:01.028
And once you get the inspiration and you get a spark and you've got to have faith it'll work out.

00:37:01.028 --> 00:37:04.760
And once you get dreams and you get faith, it's following a passion after that.

00:37:04.760 --> 00:37:06.809
And then you'll read the book, track it down.

00:37:06.831 --> 00:37:09.101
It's worth a while, but it is a why.

00:37:09.101 --> 00:37:12.900
If you're wise to make money, you're going to fail 10 out of 10 times.

00:37:13.724 --> 00:37:18.456
Dude, do you want?

00:37:18.456 --> 00:37:19.336
Okay, so here's something cool for you then.

00:37:19.336 --> 00:37:20.199
I'm not going to try my hand at statistics.

00:37:20.199 --> 00:37:20.400
I got a D.

00:37:20.400 --> 00:37:21.641
I'm not even going to make them up for you.

00:37:22.222 --> 00:37:47.128
But everybody's big why is more often rooted in a big who, and so I think that who sometimes is a group of people, maybe a demographic, maybe a family unit, maybe an individual, a sister, father, but whatever that driver is, whoever the who is, I think to just stop it.

00:37:47.128 --> 00:37:50.791
Well, my why is I want to have a lot of money so I have security or financial freedom.

00:37:50.791 --> 00:37:52.275
Okay, but why do you want the freedom?

00:37:52.275 --> 00:37:54.159
Why does that matter?

00:37:54.159 --> 00:37:58.367
Just keep working until you die and you'll get plenty of money Right, as long as you're responsible with it.

00:37:58.367 --> 00:38:04.864
Usually there's a who involved, and it may be the past version of yourself, but there's always a who.

00:38:04.864 --> 00:38:08.164
I think that's super powerful.

00:38:08.164 --> 00:38:08.599
You know what?

00:38:08.599 --> 00:38:09.447
This is a good time of the show.

00:38:09.469 --> 00:38:33.324
This is a segment called Developing Character D-D-D-Developing Character, and for anybody new Joe, maybe you included if you're unfamiliar with the segment it's two questions, because values, as we've been talking about, are so impactful in every decision, for the sake of clarity and purpose and insight and perspective and self-worth, that they drive all these other decisions.

00:38:33.324 --> 00:38:37.483
But I don't think they're only taught.

00:38:37.483 --> 00:38:41.483
I think sometimes we catch onto them and they're nurtured.

00:38:41.483 --> 00:38:49.447
And so my two questions are based on time and as vulnerable as your answers or as you're willing to be, so I'll give you both questions.

00:38:49.447 --> 00:38:54.298
What were some of your values growing up, or that you remember being brought up around?

00:38:54.298 --> 00:39:00.864
And then, if any of them have changed since you've grown up throughout your life, what are some of your values now?

00:39:02.208 --> 00:39:02.849
Great question.

00:39:02.849 --> 00:39:05.947
Values I grew up with, mind you, I had no mother.

00:39:05.947 --> 00:39:07.806
Mind you, I grew up in the streets.

00:39:07.806 --> 00:39:18.043
Mind you, I was raised by TLC, which was tender, loving care, daycare, but I called it torturing little children because I would drop the hover early and then stay till late.

00:39:18.043 --> 00:39:24.146
The values we had were don't tell on people, don't tattletale.

00:39:24.146 --> 00:39:25.268
Also, don't snitch.

00:39:25.268 --> 00:39:26.889
Be a man of your word.

00:39:26.889 --> 00:39:28.349
Your word's everything on the street.

00:39:28.349 --> 00:39:30.931
If you say you're going to do something, do it.

00:39:30.931 --> 00:39:32.693
If you owe someone money, pay them.

00:39:32.693 --> 00:39:38.077
We've seen many kids get their butt beat because their word wasn't any good.

00:39:41.402 --> 00:39:44.351
The values I had, you know, oh God, all the stuff I did as a kid.

00:39:44.351 --> 00:39:49.242
Go back in time and beat the crap out of myself.

00:39:49.242 --> 00:39:51.487
You know my values were all about having fun.

00:39:51.487 --> 00:39:58.925
You know I did a lot of things I, you know, can look back on and wasn't proud of.

00:39:58.925 --> 00:40:06.853
But egging houses, smashing mailboxes, stealing from KB Toy Store, just doing just stupid, stupid, stupid stuff.

00:40:06.853 --> 00:40:11.228
But the values that I had then are different.

00:40:11.228 --> 00:40:19.349
The values I have now, once you get married, but more importantly, once you have a child, once you hold a baby in your arms, that's your child, child.

00:40:19.349 --> 00:40:20.269
Once you hold a baby in your arms.

00:40:20.269 --> 00:40:20.670
That's your child.

00:40:20.670 --> 00:40:23.235
That is going to change your values.

00:40:23.235 --> 00:40:30.643
You are not going to be a selfish POS anymore.

00:40:30.663 --> 00:40:30.983
And boy was I.

00:40:30.983 --> 00:40:31.485
I had a six pack.

00:40:31.485 --> 00:40:32.586
I used to run 10 miles a day.

00:40:32.586 --> 00:40:32.907
I had a new car.

00:40:32.907 --> 00:40:33.248
I had a rap CD.

00:40:33.248 --> 00:40:34.512
I could freestyle for hours.

00:40:34.512 --> 00:40:35.760
I smoked a bunch of weed.

00:40:35.760 --> 00:40:37.827
Life was fun, right?

00:40:37.827 --> 00:40:40.755
No wife, no kids, no mortgage, no, nothing.

00:40:40.755 --> 00:40:42.960
Just, where are we getting high?

00:40:42.960 --> 00:40:45.166
Who are we going to hook up with and what are we eating?

00:40:45.166 --> 00:40:46.972
That was the only questions.

00:40:46.972 --> 00:40:49.085
Now the value is a lot different.

00:40:49.085 --> 00:40:51.429
I got a daughter who's nine.

00:40:51.429 --> 00:40:52.512
I got a boy who's 12.

00:40:52.512 --> 00:40:53.820
I got another boy who's 15.

00:40:53.820 --> 00:40:55.342
They look up to me.

00:40:55.342 --> 00:41:03.588
They see my pain, they see my success, they see my drive and the values.

00:41:03.588 --> 00:41:21.248
Now being a father and a husband and a business owner because now I have employees too which are almost like kids, right, in a good way, in a non-mean way values are very, very important now than they were when I was younger.

00:41:21.248 --> 00:41:31.873
So they're a lot different, way more deeper, way more spiritual, way more positive on growth orientation than just selfish orientation.

00:41:33.340 --> 00:41:34.041
There's an author.

00:41:34.041 --> 00:41:38.168
His name is Norman Vincent Peale.

00:41:38.168 --> 00:41:39.329
Have you heard of him?

00:41:40.331 --> 00:41:42.335
I have not, he's a pastor.

00:41:42.335 --> 00:41:43.983
Don't quote me on the religion.

00:41:43.983 --> 00:41:48.126
I can't remember Presbyterian, maybe that's not really the point, but he's a pastor and he's an author.

00:41:48.126 --> 00:41:55.387
Anyway, he wrote a book called the Power of Positive Thinking and I know it sounds an awful lot like cheerleaders' handbook for dummies, but it's not.

00:42:22.440 --> 00:42:23.702
The focus behind the book is exactly what you're describing.

00:42:23.702 --> 00:42:35.688
Right, it's applying laws, grounded, but your interpretation of what's happening helps you to see that there's always a light, there's some sort of an out, there's some sort of an option to try to rebuild, to recover, to invest in your future, in any particular, I guess, adverb.

00:42:35.688 --> 00:42:43.081
So anyways, yeah, if you're unfamiliar, short book, easy read, but that exemplifies a lot of what you're describing as well.

00:42:43.081 --> 00:42:48.384
So, okay, I really, for the sake of time, I guess, only have three more questions for you.

00:42:48.384 --> 00:42:53.201
So this one is specifically about your work, professionally speaking.

00:42:53.201 --> 00:43:10.101
Here You've taken people from four, five, six figures financially, let's say, but with exponentially more ignorance in the process and educated them to do whatever degrees of success have come because of it.

00:43:10.101 --> 00:43:16.704
Are they finding this information familiar, like they've learned it before, but it's just clicking?

00:43:16.704 --> 00:43:19.219
Or is this all brand new stuff that's not taught?

00:43:19.219 --> 00:43:20.041
Learned it before but it's just clicking?

00:43:20.061 --> 00:43:21.021
Or is this all brand new stuff that's not taught?

00:43:21.021 --> 00:43:27.309
This is now becoming more popular on social media infinite banking be your own bank rich person's Roth.

00:43:27.309 --> 00:43:30.532
It's now starting to catch wind.

00:43:30.532 --> 00:43:32.855
There's a lot of.

00:43:32.855 --> 00:43:41.240
It's great, it sucks, it's a scam.

00:43:41.240 --> 00:43:42.664
It's awesome Because a lot of people don't understand it.

00:43:42.684 --> 00:43:44.025
There's a lot of variables within that space.

00:43:44.025 --> 00:43:44.286
What carrier?

00:43:44.286 --> 00:43:44.668
Are they mutual?

00:43:44.668 --> 00:43:45.409
Are they stock?

00:43:45.409 --> 00:43:46.530
What are the riders?

00:43:46.530 --> 00:43:47.313
How's the build?

00:43:47.313 --> 00:43:49.023
Did the guy screw you on the build?

00:43:49.023 --> 00:43:51.509
Is it built properly to build cash value growth?

00:43:51.509 --> 00:43:53.820
What are the returns Can you lose?

00:43:53.820 --> 00:43:54.742
Is it fixed?

00:43:54.742 --> 00:43:57.427
Am I premium, stuck with it?

00:43:57.427 --> 00:43:58.429
Do I have flexibility?

00:43:58.429 --> 00:44:00.634
Is it non-direct recognition?

00:44:00.634 --> 00:44:01.945
Is it direct recognition?

00:44:01.945 --> 00:44:06.668
It is insanely sophisticated and complex.

00:44:07.969 --> 00:44:20.969
The strategy I've been doing for 21 years and the average Joe my name is Joe tries to get into the business and doesn't really know what they're doing and they just sell whatever their sales manager tells them to sell.

00:44:20.969 --> 00:44:24.842
If they work in New York Life or Guardian or MassMutual or MetLife or whatever.

00:44:24.842 --> 00:44:31.016
Being a master broker is insanely tiresome.

00:44:31.016 --> 00:44:35.927
You have to know what hundreds of carriers' flagship products are.

00:44:35.927 --> 00:44:43.990
Then you got to know what all their sub-products are, what their fixed annuities, growth annuities, whole lives, income, iuls, universal life growth.

00:44:43.990 --> 00:44:45.460
You know what's the best one?

00:44:45.460 --> 00:44:47.184
Their second to die, the SIULs.

00:44:47.184 --> 00:44:49.670
It is insanely overwhelming.

00:44:49.811 --> 00:44:55.876
But having a team, you know, I work with IMOs, which is independent marketing organizations.

00:44:55.876 --> 00:44:58.083
I work with general agencies known as GAs.

00:44:58.083 --> 00:45:02.320
I work with wholesalers that tell me what they think.

00:45:02.320 --> 00:45:16.789
I have other agents that I'm friends with in the field that they say this is what I'm doing, this is why I'm doing it, and I look into it and I see what I'm doing and I check to see if their stuff's better than mine, and nine out of 10 times it's not.

00:45:16.789 --> 00:45:19.554
But now it's becoming more popular, a lot more popular.

00:45:19.554 --> 00:45:20.514
People are waking up.

00:45:20.514 --> 00:45:24.570
You know I hate using that stupid word, but it's true.

00:45:24.570 --> 00:45:28.431
People are getting out of their trance and they're starting to care about what's important to them.

00:45:29.659 --> 00:45:31.226
I think a lot of that is exposure.

00:45:31.226 --> 00:45:34.250
I mean, it's the two factors, I think, to any successful business.

00:45:34.250 --> 00:45:36.208
You got to have awareness and you got to have demand.

00:45:36.208 --> 00:45:40.025
One without the other, either way, it's going to stagnate.

00:45:40.025 --> 00:45:48.699
So yeah, I guess maybe it was a matter of time, but all things considered, I guess then congratulations, because it sounds like you're going to have a lot of new business coming your way too.

00:45:48.699 --> 00:46:03.728
But so my second to last question then all these experiences that you've had firsthand and then, let's say, secondhand, through your clients stories you've heard people you've talked to throughout your life what has it all actually done for you?

00:46:11.492 --> 00:46:16.161
How has it instigated your own self-worth when I can provide a quality of life for my children that I didn't have?

00:46:16.161 --> 00:46:23.083
I grew up in extreme poverty, I was around drugs, I was around guns and I live in a cul-de-sac and a safe neighborhood, great school system.

00:46:23.083 --> 00:46:26.771
That makes me feel good.

00:46:26.771 --> 00:46:38.324
When I have agents that start copying me and I tell them copy me and we meet three hours a week Monday, wednesday and Friday an hour each.

00:46:38.324 --> 00:46:49.483
I pour into my agents to teach them everything to become me and when we do our round robins where we practice and they sound just like me, it's almost like a proud papa.

00:46:51.206 --> 00:46:59.012
This guy trusts me enough to give me his time, his energy, his family's well-being, whether they're going to eat or not, because this is a commission business, it's 100% sales, just like your or not.

00:46:59.012 --> 00:47:04.891
Because this is a commission business, it's 100% sales, just like your realty business you're doing.

00:47:04.891 --> 00:47:12.139
You got to go all in on yourself and when people make that bet and you provide value, there's nothing better.

00:47:12.139 --> 00:47:26.048
It's the top of Maslow's hierarchy of needs, which is self-accusation, where you know that what you're doing is changing people's lives for the better and it's very, very rewarding.

00:47:27.090 --> 00:47:31.827
Yeah, Fulfilling that kind of actualization, I think, is a lifelong aspiration.

00:47:31.827 --> 00:47:36.405
So to do it, all things considered, to this point in 21 years is a huge feat in and of itself.

00:47:36.405 --> 00:47:38.849
So congratulations again, I guess.

00:47:38.849 --> 00:48:02.744
Uh, so my last question then for the sake of time, all of these things you're doing, man money, talk with Ironhawk, Ironhawk financial uh, your radio show, Ironhawk financial uh, books, other appearances on podcast, Like, if people want to get in touch with you to be a client, to follow along, to copy and paste or to learn and invent something on their own accord, where do we go?

00:48:04.228 --> 00:48:06.353
So if you want to become an agent, I'm looking.

00:48:06.353 --> 00:48:09.467
I'm aggressively recruiting experienced agents.

00:48:09.467 --> 00:48:13.702
I know if you're new I'll still try and help you, but it's just I don't have so much time in the day.

00:48:13.702 --> 00:48:18.166
You can go to wwwironhawkfinancialcom.

00:48:18.166 --> 00:48:23.572
Contact us If you want to get on my calendar again.

00:48:23.572 --> 00:48:28.257
You can go to calendlycom backslash ironhawkfinancial.

00:48:28.257 --> 00:48:47.291
If you want to get copies of my books, the articles, the Forbes articles, my articles I'm featured in, absolutely for free, just write an email to joe J-O-E at iron like the metal hawk, like the bird financial, joe at ironhawkfinancialcom and just put free books.

00:48:47.291 --> 00:48:49.423
I'm not going to bother you.

00:48:49.423 --> 00:48:51.409
I'm not going to go on any type of email list.

00:48:51.409 --> 00:48:55.784
I promise it's not how I roll, but I just try and bring value.

00:48:55.784 --> 00:48:59.490
I try to get this information out there and then you can do your own due diligence.

00:48:59.490 --> 00:49:01.132
If you like it, great, We'll work together.

00:49:01.132 --> 00:49:02.876
If you don't, we can leave as friends.

00:49:02.876 --> 00:49:07.331
But it's something where I believe everybody should have a financial foundation.

00:49:08.699 --> 00:49:09.682
Awesome, Awesome.

00:49:09.682 --> 00:49:16.851
Well, to everybody who's listening to this or watching this conversation, depending on the player you're streaming this conversation on click see more.

00:49:16.851 --> 00:49:17.701
Click show more.

00:49:17.701 --> 00:49:23.028
In the drop down description for this conversation, You'll be able to find links to Ironhawk Financial website.

00:49:23.028 --> 00:49:28.302
Obviously Calendly, then, for Joe and to be able to track down these free books.

00:49:28.302 --> 00:49:30.849
Joe, I appreciate the opportunity.

00:49:30.849 --> 00:49:34.092
Man, this was a super cool conversation and I got to tell you not for nothing.

00:49:34.092 --> 00:49:38.266
I'm glad it had some financial insight, but I'm more glad that that's not all it was.

00:49:38.266 --> 00:49:44.842
So thanks for bringing some depth and some perspective in the financial industry, but just as a human dude, I really appreciate your time, Thank you.

00:49:45.923 --> 00:49:47.367
I appreciate the opportunity, josh.

00:49:47.367 --> 00:49:56.614
I think you're an amazing man and I appreciate you giving me your platform to share my beliefs in, so thank you very much.

00:49:56.614 --> 00:49:57.981
Yeah, dude.

00:49:58.320 --> 00:49:58.802
Absolutely.

00:49:58.802 --> 00:50:04.233
Now, to everybody who's listened or watching our conversation, this point is to you.

00:50:04.233 --> 00:50:09.231
You can listen to all of our other conversations at our website, transactingvaluepodcastcom.

00:50:09.231 --> 00:50:11.306
That includes this one.

00:50:11.306 --> 00:50:15.150
You can listen to it on repeat and take all the gems that Joe put into the conversation.

00:50:15.150 --> 00:50:21.512
What you can also get though the homepage in the top right corner it says leave a voicemail, click on that button.

00:50:21.512 --> 00:50:23.206
It's two minutes of talk time all to you.

00:50:23.206 --> 00:50:25.045
You can say whatever you want.

00:50:25.085 --> 00:50:32.585
But here's my two recommendations One consider telling us what you think of the show, the topics, the guests, the brand, the messaging, the marketing.

00:50:32.585 --> 00:50:39.326
Give us feedback, because we're all growing through life together and this is a startup business, so I'm down to learn and this is a startup business, so I'm down to learn.

00:50:39.326 --> 00:50:42.632
But two in that opportunity you can also tell Joe what you think of this conversation.

00:50:42.632 --> 00:50:48.626
Let him know what you thought about the points he made and how well or unwell he communicated and carried his point across.

00:50:48.626 --> 00:50:57.849
If you're interested in talking to him about things that he does and how he did it and you can't remember the website or where to go, go to the homepage transactingvaluepodcastcom.

00:50:57.849 --> 00:51:03.722
Leave a voicemail and we'll forward the audio on to Joe and get you guys in touch.

00:51:03.722 --> 00:51:08.672
There are so many cool opportunities and insights that came out of this conversation.

00:51:08.672 --> 00:51:16.898
I don't know if we can put them all into reels or break them up into as many places as they need to go or could go, but we're going to make an effort, dude.

00:51:16.980 --> 00:51:35.885
So I again, I really appreciate it and at any other time throughout the year, throughout the rest of this season, 2025, all these things.

00:51:35.885 --> 00:51:36.585
I'm looking forward to your show.

00:51:36.585 --> 00:51:37.407
I'm going to track down your radio show.

00:51:37.407 --> 00:51:38.789
I'm hoping you guys syndicate or somehow make it out of Connecticut.

00:51:38.789 --> 00:51:39.291
You're not local, are you?

00:51:39.291 --> 00:51:39.650
No, we're national.

00:51:39.650 --> 00:51:40.112
Actually, we're global.

00:51:40.112 --> 00:51:41.253
It's like 60% of my audience is out of the U?

00:51:41.253 --> 00:51:41.293
S.

00:51:41.313 --> 00:51:42.856
So I'm trying to change that because I can't offer anything out of the U S.

00:51:42.856 --> 00:51:45.342
All right, well, we'll see what we can do to help you maybe with that as well.

00:51:45.342 --> 00:51:47.608
Uh, but so it's a digital radio station.

00:51:47.608 --> 00:51:48.590
Where do we go to find your show?

00:51:49.300 --> 00:51:52.423
Uh, it's Brushwood media group, but it's on everything Apple car, play Apple.

00:51:52.423 --> 00:51:54.867
Uh, spotify, apple podcast on.

00:51:54.867 --> 00:51:56.528
You know you name it a podcast app.

00:51:56.528 --> 00:51:58.532
Just type in Money Talk with Ironhawk, it's everywhere.

00:51:58.532 --> 00:51:59.813
There we go.

00:51:59.833 --> 00:52:00.695
All right, guys.

00:52:00.695 --> 00:52:03.885
You heard it here Maybe first, but, Joe, again, thank you for your time.

00:52:03.885 --> 00:52:05.822
Man, I appreciate it, and everybody else.

00:52:05.822 --> 00:52:10.465
Thank you, guys for tuning in, listening to our show, stay with us, listen throughout the rest of the season.

00:52:10.465 --> 00:52:14.706
We got loads of cool content Again, transactingvaluepodcastcom Way more content coming your way.

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But until next time that was Transacting Value.

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Thank you to our show partners and folks.

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Thank you for tuning in and appreciating our value as we all grow through life together.

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To check out our other conversations or even to contribute through feedback, follows, time, money or talent and to let us know what you think of the show, please leave a review on our website, transactingvaluepodcastcom.

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We also stream new episodes every Monday at 9 am, eastern Standard Time through all of your favorite podcasting platforms like Spotify, iheart and TuneIn.

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You can now hear Transacting Value on Reads Across America Radio, eastern Standard Time, wednesdays at 5 pm, sundays at noon and Thursdays at 1 am.

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Head to wreathsacrossamericaorg.

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Slash transactingvalue to sponsor a wreath and purpose, ensure social tranquility and secure the blessings of liberty or individual sovereignty of character for yourselves and your posterity.

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We will continue instigating self-worth and we'll meet you there Until next time.

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That was Transacting Value.