How to identify a niche for your media production company?
That depends on what you care about; what skills you have; your upbringing; customs courtesies; and cultures you're familiar with, or even with which values you align. So that's kind of a loaded question. There are also other industrial or business oriented angles you could take concerning the economy of a media production company. Consider supply and demand as another option. Within the consumer demand for a particular genre or interest base, what is the current supply of entertaining material to meet that demand?
But it's not just consumers that have to want your material. It's other businesses too. Business to business transactions concerning media production companies are a huge market as well. It's not just the entertainment industry for the sake of consumers. Think about marketing agencies for businesses to make commercials and other advertisements. It also comes down to who do you want your consumers to be, demographically or psychographically? What are you trying to accomplish? What do you want your brand to stand for? Is there a specific genre you want to try to fit into? How specific do you want to focus on a particular topic?
I think the ideal case is that everybody wants the big dream to happen. To make characters and have them grow into a brand that's recognizable worldwide; to be transformed into other social or print media outlets, that also allow economies of scale. That doesn't always have to be the case. There are other opportunities concerning media production as well. Books, newspapers, magazine articles, and blogs are all forms of print media. At present, to name a few, Facebook, TikTok, Twitter, YouTube, Discord, and Reddit are all forms of social media outlets. Website advertising, search engine optimization, or analytics are all forms of digital media. So when we're talking about media production that doesn't just have to mean movies, music, or other traditional forms.
Identifying a niche for a media production company, ultimately has to come down to answering a few of those key questions. Depending on your answers is heavily going to dictate which direction you go and which needs you fall into. Primarily in a general sense, you're looking at relationships, communication, and maybe even finance. But those sectors and specialties can obviously get further broken down as well. Pick your favorite movie, song, television show or book, there's an angle in every plot line that reflects some or one of those particular drivers. How you articulate them and in which fashions people resonate, will ultimately determine your level of success.
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