AI: The Great Equalizer for Underdogs

Beth Ziesenis: 0:00

people are concerned that their jobs are going to go away, Like writers. what if everybody can write? Who will need me? Marketers, what if everybody can come up with great copy? who will need me? So companies are going to make this giant change into this space very quickly. I always tell people it's not that AI is going to replace you, it's that somebody who understands AI is going to replace you.

Porter: 0:30

Alrighty folks, welcome back to Transacting Value, where we're encouraging dialogue from different perspectives to unite over shared values. Our theme for season four is intrinsic values what your character is doing when you look yourself in the mirror. Now, if you're new to the podcast, welcome, and if you're a continuing listener, welcome back. Today we're talking our June core values of adventure, abundance and prosperity with author of The Big Book of Apps and The Little Book of Apps, certified speaking professional out of Tennessee, your nerdy BFF, ms Beth Zecenis, here on the show.

Beth Ziesenis: 1:07

You did it. You did it right, congratulations.

Porter: 1:10

Thank you, thank you, and so, folks, without further ado, i'm Porter, i'm your host, and this is Transacting Value. Beth, how are you?

Beth Ziesenis: 1:19

I am wonderful. Thank you very much. It's a beautiful day here in Tennessee.

Porter: 1:23

Good, yeah, i'm glad we could have you on. I understand you got a lot of things going on in your life, if the introduction was any indication of that Big books, little books, all sorts of speaking engagements, opportunities to just spread the wealth concerning applications, tech, ai, language learning. I'm super stoked to get into some of this, and so I really don't want to belabor the point. I'd rather just sort of start with who you are. Nobody can see you, okay, and for everybody new to the show, beth and I are on a video call, because it's sort of more natural, and I'm recording the audio. So, beth, since nobody can actually see you, let's start there. Who are you, what do you do And what sort of things have shaped your perspective?

Beth Ziesenis: 2:02

I'm a six-foot tall blonde bikini model who happened to be a technology expert. Nope, nope, i'm a short brunette. I am your nerdy best friend. I travel around the country speaking to groups about different tech tools that'll make their lives easier. I kind of found this job in a very weird way, and I've done everything from the Peace Corps to being a housekeeper in national parks I wasn't a very good one to running a bad in breakfast, to working with an association all kinds of different things. And now I have this crazy job where people just pay me to speak. It's crazy.

Porter: 2:41

Which is huge, I mean especially now right, Like the ability to effectively communicate from one person to another in a way that they can interpret effectively. Like that's a crazy ridiculous skill set in of itself, But you're trying to do it or educate through it. A medium of digitization on top of all those things, It's like a third variable you've got to contend with, right, Have you found that complicates the process?

Beth Ziesenis: 3:07

I think, because I am so simple-minded and I don't mean that in a negative way well, maybe it is a negative way, but I'm so one-track-minded I can't imagine that people don't love technology and love this stuff as much as I do. So when I talk about this and I'm like oh my gosh, do you understand how cool this is? And they're like now we understand how cool this is. I didn't realize that before it was a hurdle for them to understand how cool this is. Does that make sense?

Porter: 3:36

Yeah, yeah, actually 100%, and I really want to get from our previous conversation to this wow factor idea here shortly. But because you brought it up, i don't actually think there's too much of a difference between what AI can do for us and what our brains can do for ourselves. It just trims the time down. It's more efficient. Is that sort of where you come from too, or you have a different take on the whole thing?

Beth Ziesenis: 3:57

Well, some of my take on the whole thing And by AI, if your listeners are listening, which see how simple-minded I am for the listeners out there the AI we're casually throwing out here right now really revolves around this concept of artificial intelligence that can write for us and process information. So the word chat GPT comes to mind, and when we talk about chat GPT, i am so grateful for it, for being a great equalizer. I was an English teacher as well for a while, and I was teaching people who were in some remedial English classes in community colleges And it was so frustrating for them because they had things to say, they had amazing thoughts, they wanted to communicate, but they didn't have the understanding, the ability to write the way most people would consider good writing. And now we've got this chat GPT tool that will equalize that playing field, because all of those people were at a disadvantage in a professional environment because if they had to write a memo or an email, it just didn't come out like other people did, even though they were fully capable. So you talked about how AI is a faster version of what is already inside us. I also think it's a distiller of information that we've never been able to share, because we've had it but we haven't been able to put it out there in a way that would make us show the intelligence that we have.

Porter: 5:34

Sort of like crowdsourcing our communication capability.

Beth Ziesenis: 5:37

Exactly, and just evening and I'm out. Every single person now is a darn good writer. I'm a darn good writer. I was a darn good writer before this happened and I didn't know that was a skill until I was in college, that I thought everybody could write, and now everybody is a darn good writer. I'm not a fantastic writer, i'm a darn good writer, and you are now too, and everybody who's listening is now a darn good writer. So we've changed that field from only a few people possess this skill to everybody possesses this skill.

Porter: 6:11

Yeah, it's interesting that the perspective you just described only really became apparent once everybody else had the same opportunity. Right, here's what I mean. I talked to a guy a couple days ago and he was talking to me about a trip that he took with his kids I don't remember exactly where now off the top of my head, but took a trip with his kids to, i think it was Belgium, and for like a month they just went. I think it was a business trip. The point is, he said, one of his kids, older as a teenager goes, said you know, i never realized how strange it was to be the person that speaks the foreign language when everybody around you is speaking something different. But you know, it took everybody else showcasing a commonality at that point for him to realize oh wow, actually being somebody that doesn't speak a different language and only spoke English, this is actually a sort of strange phenomenon. It's pretty unusual. However, people went out of their way to communicate with him and accommodate and whatever, and helped him adjust. You know, and I think digitally, technologically, that's sort of where we're at too, sort of like what you brought up People that maybe even haven't realized what skill sets they have or opportunities they have now can be showcased from a different perspective. That might ultimately help them accomplish something they didn't realize they were able to before, or just shift perspectives, which is pretty cool too, and, for that matter, what we're talking about perspective is. Let me dive into you a little bit here and back off my whatever soapbox supplies now most of them are in bottles, i think. So this is actually a segment of the show called Developing Character.

Beth Ziesenis: 7:44

Developing, character Developing.

Porter: 7:46

Character. Okay, now it's two questions And, for the sake of transacting value, the focus is showcasing the importance of values in any given industry. Okay, so, in our conversation between our perspectives, or in the tech industry concerning AI, which is obviously huge, how do you humanize AI? right? Well, values play a huge role. But in your case, Beth, two questions, both from different sort of time points. Right, Answer is vulnerable or as deeply as you intend to. That's totally cool. But question one what were some of your values that you grew up with?

Beth Ziesenis: 8:21

One of the values that was completely instilled in me was the value of hard work. It was so instilled in me that I've always turned to work for almost comfort And I've always worked a whole lot And it's it's such a value with my parents that my father because I have a crazy schedule and I travel all the time And then sometimes, like today, i just did not sit at a computer And he says work starts at nine and stops at six, so if you are not working during those times, you're probably not making a living. Do you need some money? And understanding that? that was such a part of who we are and the dedication we give to whatever employer we have. I am employed by myself, but whatever we employer we have, we give them the time at work And where we're just hard work is what we do.

Porter: 9:21

Have you found that hard work now? I guess it's ironic because you showcase or tend to speak about even how, apps and technology and even now, more recently, language learning the focus is on efficiency more than anything else. Creativity, obviously, and there's other applications too, but efficiency that decreases the value of hard work, or does it just amplify its breadth? and qualifying definitions?

Beth Ziesenis: 9:46

Oh, the more efficient we get, the harder we are going to work. Oh man, because if now, if that is a big part of what your value is. I think we're getting into different generations and my father was a boomer and that was a big part of who he is still a boomer Yeah, he's fine Hi Pop, but my parents were boomers and that was instilled for people like me. I'm a Gen Xer and we're like okay, obviously I have to do it myself and we add work to our plates. I think we're getting into generations where this type of efficiency will take work away from their plates because they have other priorities as well. I think you're going to see a shift from the efficiency being well. Now I can add seven other things that I can do to the efficiency being now. I have these other avenues to pursue For my generation well, not necessarily for my generation, but the way I was brought up, it just means gosh. If you have a washing machine instead of having to wash your clothes in the sink, then that efficiency means you can now do more laundry or do the lawn as well, rather than if I have a washing machine, i can sit and enjoy the day more.

Porter: 11:05

Sure, yeah, okay. So it's a different take on what you can, why you can spend your time differently, okay, well, that brings us to present day then. So my second question what are some of your values now, if there's been any change at all?

Beth Ziesenis: 11:20

Well now, the hard work is just so instilled in me that, until I'm tired, that's who I am. But being authentic is so important to me. Sometimes I'm a speaker and we have competition, so there's a keynote address that a large group is giving and they look at four or five different speakers. I'm not anything but this. I'm not going to be taller, i'm not going to be less awkward, i'm not going to be better dressed, i'm just not. I'm just not. And there are some people who can pull off that level of professionalism and elevate their whole person to that. But to be authentic to myself, y'all, i'm a nerd And the bar is low for being a nerd, so that helps, but you're just not going to get something. I'm not. I'm not going to bring any kind of different type of professionalism than I am to anything I do. It's just not going to be there.

Porter: 12:24

Already focused to tight and we'll be right back on transacting value. All right, Wilma Cloughlin, host of Scotch Scotch Stories on TikTok. An occasional co-host of Transacting Value, the podcast through Survival Dare YT, Scotch Scotch Stories, focuses on books in my library and the lessons they carry. Of course, there is a tremendous value in reading for imagination, growth, perspective and conversation, even See. Books carry the lessons of our ancestors and the imaginations of anything that could be. They build promise, showcase potential and share history. In fact, the common trending thought in written communication is the same as when spoken. They build commonalities around values. Read a community for life If you haven't interacted with Scotch Scotch Stories. There's topics like gender equality, mental health abuse, drinking, depression and divorce, But there is also gratitude, appreciation, respect, courtesy and self-empowerment. Stop in, sit for a minute and listen to Scotch Scotch Stories on TikTok because, after all, wars may be fought over knowledge and insight, But the pin has long outlasted the sword And that can only be won.

Beth Ziesenis: 13:39

You're just not going to get something. I'm not. I'm not going to bring any kind of different type of professionalism than I am to anything I do. It's just not going to be there.

Porter: 13:51

But I mean that's endearing, right, like that's the whole idea of trying to build relationships to an audience, or even just through rhetoric, right, that's the power of oration and making it personable, right. So I mean it's got to help to some degree.

Beth Ziesenis: 14:06

Well, so far I'm still making a living, and the kind of people who like me like me because of that, the kind of people who don't like me don't even consider that.

Porter: 14:16

Oh well, i mean, that's a solid metric.

Beth Ziesenis: 14:19

Yeah, it's not like I can change myself to be somebody they would hire. It's just not going to happen. Okay, it's just not going to happen.

Porter: 14:28

Well, it just could happen to a certain degree now, because you've got avatars and digitization, and I mean, aside from like catfish on MTV or whatever other shows you know like you can now be whoever you want to be, and it's not even really a detriment. You're just a character in a video game or a character in a VR boardroom showcasing, right, and I think there's a certain level of authenticity that AI can't mask for all those same reasons. But you and I spoke about a point I'm not sure when it was a few days or a couple of weeks ago about how AI can actually, or maybe even should actually ask some things. Can you speak to that for a second? You remember what I'm talking about?

Beth Ziesenis: 15:09

So AI could mask the idea that perhaps you're not as eloquent, yeah, as you are, and none of that is going to serve you well, because you're going to have to be there in person somehow some way at some time. I just was listening to another podcast I can't remember which one, maybe it was an NPR story about a guy who found out that a whole company had created, had taken his personality and was applying jobs applying for jobs with his picture, his credits, his ID, his everything and they were applying for jobs. And then he found out about this and he showed up for one of the job interviews and contacted the company. And then there was another one of him who was trying to log on to the Zoom job interview And he's like what is happening? And they found out that people wanted to hire a person who looked, sounded and had credibility, like him, and then they would just outsource it to whomever. But they had these personas that they were presenting for jobs. It was from Upwork, you know, and it was for extended programs and it extended jobs and it was for big projects. You know, this wasn't hey, find me some data. It was very large coding projects And they just took his persona and they paid people. They paid random students and random people a few hundred dollars to go show up as them in the interview And then, once they would have that job, they would outsource it to whomever and they would never have a real person.

Porter: 16:51

Oh, now I mean digitization. And technology today is arguably for the first time in human history as capable as it is now, being remote and decentralized or distributed or whatever capacity. So I have to think to a certain degree the legal precedent for identity theft in that capacity is not quite there yet. But that's basically identity theft.

Beth Ziesenis: 17:14

Yes, but they didn't take any money right And they didn't you get any credit. They didn't assume any property, They just pretended to be them on paper and then in a meeting, to get his reputation though. Yep, but it's not illegal.

Porter: 17:31

I don't think you're blowing my mind right now. I mean not that I know that it is I'm not an attorney for anybody listening but I'm a little surprised to hear that Because, for example, to make a video on YouTube, use somebody else's channel material whatever aside from fair use exemptions there's still am I benefiting from somebody else's content in a way that it wasn't normally intended for. Well, in this case, somebody hiring or I mean applying for a job that that dude didn't normally intend to apply for. It really sounds similar, in my opinion, though, and this is because of AI capabilities, right.

Beth Ziesenis: 18:04

This one was more just sneaky, obnoxious things. Right, a real person showed up who had a resemblance to the person that they were faking The show is called Dark Net Diaries And so the person whose identity was stolen tried his best to try to figure out you know, track down the company and the person and who was responsible and who was actually doing it. And finally they found one person who was kind of involved with it And they said why me? He said why me? Because you're cute and you had a long history on GitHub, which is where the interactions were like. The proof of concept is you know kind of thing, and so that's why we stole your name and your identity and there were fake LinkedIn accounts. Yeah, it was all kinds of things, and I, it seems to me. Now perhaps you're going to get some really good fact checkers who are going to say, yes, it is illegal. But on this podcast it was more frustrating and ridiculous. There was no recourse, they couldn't find anybody, they couldn't do anything, you know, except for trying to track them down and tell companies that were trying to hire this person that this person didn't exist.

Porter: 19:20

Well, okay, then let me ask you this then The ability to come up with an idea like that isn't I don't want this to sound like it's all super spooky, scary, doom and gloom because I don't think it is right Like if you've got somebody that's, let's just say, impressively, impeccably skilled for picking endeavor or industry, but doesn't know how to effectively sell themselves or market themselves to get a particular job, but you hire a bunch of your closest friends who can market and communicate well and say, hey, here's my stats, here's my CV, here's my resume, do me a favor and market me, and then I'll show up and take care of it in person. I just I'm not familiar with the computer stuff. It's the same principle, right, you just give permission first, and I think it can be effective. But coming up with that concept, there's a, like we said earlier, sort of a blow in my mind factor here, like a wow factor, i think you called it. It takes place when you first hear about some of this stuff or some of this tech or these capabilities, which I think is relatively self-explanatory, just because it's impressive and it's new and it's maybe even unfamiliar. But you said a term last time we spoke, you called it. I might butcher this technology. Psychology What is that?

Beth Ziesenis: 20:30

So during the pandemic, i had this revelation that not everybody thinks like me And I know it's mind-blowing, but I'm so open to new technologies, i'm so crazy about new technologies, i'm so investigative when it comes to new technologies, and I thought everybody was like that, but they just didn't have the time. And I thought about it. And my sister was a great case. I would tell her. She attended some of my classes that I put on online during the pandemic And I think it was pity, but she came anyway And I would tell her about all these different things. She sat through them. I could see her looking at the camera. She's a very smart woman And then later on she'd say, oh, i don't know, really know how to do this or whatever. And I'm like Sarah, i told you here are the things, and what I realized was that there are three different types of reactions we have. So when we hear about technology like this, the first thing we all go is what, oh my gosh? and we're just mind blown. But it's the second reaction that your technology psychology, it's your subconscious view of what's happening that you've internalized And it affects how you're going to move forward.

Porter: 21:47

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Beth Ziesenis: 22:42

But it's the second reaction that your technology psychology, it's your subconscious view of what's happening that you've internalized and it affects how you're going to move forward. The three that I've come up with are the wows, the weights and the woods. I'm a wow. I see new technology. I'm like what is that? Oh my gosh, let me try it. I'm in there playing around with it and stuff and my sister's a weight. She says I see potential there. I see potential. Wow, see potential in everything. My sister says I see potential in everything, but it's not practical to me right now. I need the practicality. She lives in a six week window of things that need to be done. If something doesn't fit into that six week windows that she has, she just puts it on the shelf and she waits. Sometimes, forgets about it. That's a lot of people. And then we have the what's, and the what's are people who, for whatever reason, have a resistance to the new technology. So you hear about something, you're like that's amazing. And then your second thought is what? You have some kind of resistance. You think that you don't have the gray matter to do it. You can't absorb it. You barely got your smartphone to work. Now we've got the smart bracelets and you're like nope, i'm out. Or you have some kind of concern that it might be Bill Gates might have a chip that goes in you for this. There's some kind of resistance there. You may be suspicious of it, and that kind of thing.

Porter: 24:21

Fear driven. Is that always the case for these? What?

Beth Ziesenis: 24:26

No, it's not necessarily fear driven. They see, they're very practical. They want proof that something is going to be better for them.

Porter: 24:34

Well, that's a good thing, right, i mean, that's the goal.

Beth Ziesenis: 24:37

Absolutely. They save a lot of money because we Wow, let's just jump in there. I bought three things while I was getting my hair done. Today, not kidding you, i sat there and I bought three pieces of software to try out while I was getting my hair done, spent about $250 before I spent $250 on my hair. I think your hair looks good. For the record, thank you, it's because I'm a blonde bikini model. For that part, we spend a lot of money and a lot of time chasing a lot of rainbows and chasing a lot of shiny objects. The weights they're saving money. They're very practical. They like to think through things, but they fall asleep on the job. They've heard about something and they completely forget about it. When is a good time, a better time, for them to move forward with that? they don't have it stored in a place that they're going back to to look at it. The what's are very conservative in terms of what they spend their money on and what they dive into. They save a lot of money and they save a lot of headache. But then they put up resistance to change and growth because they want absolute proof that this is going to make them better. Then we wows. We're just like we don't commit to anything because we're like, yeah, but there might be something better tomorrow, this might be better. Oh wait, this might be better. You know how long it took me to find a CRM and an email system? I like a long time, because I was like, exactly, let me try out 60 more and then I'll figure it out.

Porter: 26:14

Well, i mean, customer relations stuff has to be a little bit more varied and generalized anyways, right, because you could get any number of any types of personalities and people. I think that makes a little bit sense. What I think is cool about that, and maybe a little bit ironic, is if you started as a what subconsciously, or even a while subconsciously, and you go one direction or the other on that continuum, it's transitional, it's not to say you're stuck in one forever. I think I started to your example, or as a what. I was skeptical of everything in maybe my 20s, i'd say, when I started realizing the world a little bit more acutely. And now I think I'm more of a weight, i'm a little bit more open, a little bit more flexible, but I'm a lot more skeptical and fearful than, say, a while jumping at opportunities. So, yeah, that is kind of cool that, but you don't just go through life, you grow through life, and I think that's the best opportunity to stand through now, even with digital assets and opportunities. In fact, you also said something that was pretty cool. Forgive me, i don't remember relevance, but you said it was about a Eureka factor just as a commodity, and I'm not entirely sure how a Eureka factor in terms of tech, in terms of applications, can help become something that's tradable or usable like a commodity. What do you mean?

Beth Ziesenis: 27:32

It's funny people pay me for my words but they don't pay me for my memory. So sometimes I say things and I've forgotten what I've said. but I think you're talking about with Eureka factor being a commodity is that it has to do with change. And if you've got, for example let's go back to this AI concept People tell me people are concerned that their jobs are going to go away, like writers, what if everybody can write? who will need me? Marketers, what if everybody can come up with great copy? who will need me? And so companies are going to make this giant change into this space very quickly. And I always tell people it's not that AI is going to replace you, it's that somebody who understands AI is going to replace you. A different concept there.

Porter: 28:28

Yeah, yeah. But so then, ultimately, recognizing opportunities, step one, step two, figure out a way to capitalize on it.

Beth Ziesenis: 28:34

Absolutely, absolutely. Individuals and companies need to have that Eureka moment right now that everything has changed. I don't care if you don't like it, it doesn't matter, it is changing All of it.

Porter: 28:49

Yeah, and that's not just in one particular industry. I'll tell you this, beth, i heard just this morning driving into work I wish I wrote it down now. I think it was Wendy's drive-thrus essentially outsourcing to AI and to, not somebody behind the microphone. Yeah, I read that too, Yeah and so prompting whatever the difference between a frosty and a milkshake, where you say a milkshake and interpreting frosty. Or are you sure you just want the number two, because we've got a special on frosties showing up on the screen or through the voice in the speaker box And that's just fast food chains. And, mind you, that's here in the States. I don't know about more or whatever. I'm sure anybody listening feel free to look it up for more detail, but that's just here in the States And that's just fast food, right? So then that's hospitality and tourism industry, agriculture industry, finance huge Obviously cryptocurrencies and central banking changing and policies and regulations changing. But that's hospitals and medicinal industries changing, governmental legislative industries changing, but creatives in that sort of what would you call it gig economy of the last decade becoming more important and impactful, huge, huge changes and opportunities. I mean, we talked about CRM software and we talked about email software and obviously anything else you can embed into a website. Now It's unbelievably more impactful than it was a decade ago, but it's also more popular now Because it's easier to understand, it's easier to use, it's plug and play. So do you see this plug and play concept being more prevalent over the next whatever five, ten years, or is it more than?

Beth Ziesenis: 30:30

ten months.

Porter: 30:31

Ten months.

Beth Ziesenis: 30:33

Ten months. That's how fast things are changing.

Porter: 30:36

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Beth Ziesenis: 31:48

Ten months. That's how fast things are changing. I remembered what we were talking about with the Eureka moment and it is an important point to make. Sure And you brought it up because you're talking about Wendy's and they're changing that We have always taken great strides so far in all of our lifetimes and probably the history of man, because there were really smart people in a room and they went Eureka. They discovered something. They found out that monkey, spit and penicillin together make a super drug. They don't People please don't try that at home. Okay, but they found this out. And so what these AI things are doing is they're systematically replicating a billion Eureka moments a second, and it's no longer a group of really smart people having some kind of a breakthrough because they sat around and thought about stuff. It's that the AI can go through so many permutations a millisecond.

Porter: 32:48

Yeah yeah, yeah, yeah.

Beth Ziesenis: 32:49

And that kind of breakthrough is going to come on data paper a little bits and bots on the computer. So another thing that's interesting about what you just said is so Wendy's is going toward the AI for drive-thrus And you know, mcdonald's in some places has a big board where you order and there's no people. And you know you go to a Panera and there are all those little kiosks or whatever that you order in, and then you get a subway. Before you get Mm-hmm. Yep, i was at a I don't know which airport it was, but everybody had to order on the app. Like you did not talk to anybody, you just ordered on the app in front of the storefront. You had to download an app, you had an order on the app and then they just called your name. Like it was a really long wait too, but they just called your name. And everybody's just standing around looking at their phones.

Porter: 33:48

Oh well, i'm glad some things don't change. That's cool.

Beth Ziesenis: 33:51

Yeah, yeah.

Porter: 33:53

Yeah.

Beth Ziesenis: 33:54

But that you know already. They have no front people, they have nothing and they don't even have a kiosk for you to interact with. There were some older people there who didn't have. You know, they they didn't know how to download an app and things like that, and other people were helping them because they were like 40 of us just standing in a hallway ordering from our phones And just not knowing anything. You didn't know who was there before you, you didn't know, you didn't know anything. It was very disconnected from people.

Porter: 34:28

Well, you say that, but if that many people are lost, that many people can talk and help each other too.

Beth Ziesenis: 34:35

Yes, and that's what they did.

Porter: 34:36

Yeah, opportunities to come together aren't always as appearing as they once did, but I don't think that means opportunities are fading. What is that? energy is neither created or destroyed. It just changes form.

Beth Ziesenis: 34:49

Yeah, smart people said that, i don't know which ones Was that. On the Big Bang Theory Yeah, i'm sure that's where I got it?

Porter: 34:54

Yeah, it's, but the points are the same, right, like that's what opportunity is. It's not that it's gone, it's just it just looks different. And to that point, before we cut out here in the last couple of minutes we've got, i really want to make sure we address this point too, whether it's talking to people and groups because you're all collectively lost Or trying to sort through life, regardless of what the advent and changes and opportunities happen to be, of any generation or era. Anytime there's an, or perceived greater, abundance of answers available, it becomes that much more important to learn how to ask the right questions. And so I'm curious your take on this, because it's all tech, whether it's finding the right app to use for a certain reason or need, or chat, gpt or some similar language learning procedure, to ask the right questions. Given the abundance of answers that are potentially available, how do you recommend be the human side of this hybrid revolution? Learn to ask better, more effective questions. Thank you.

Beth Ziesenis: 35:59

Well, my answer to that is we're not going to have to, because the artificial way right now, as we're doing this podcast, the way it's kind of working is that chat GPT is a standalone piece that we have to figure out how to talk to. What's happening with that technology is that they are feeding that technology into different apps that do exactly the thing we want it to do, without having us craft how we want to ask it. So, for example, Microsoft Excel spreadsheet technology. Instead of having to use chat GPT itself as a standalone tool to come up with formulas that you want to help out your spreadsheet, you go into your spreadsheet and say spreadsheet, I would like to do this and it does it for you. Because, yeah, instead of saying you're hearing about some people who are getting financial advice from there, or doctors advice from there, right? Instead of us as end users having to figure out to go to chat GPT to ask it medical questions, to ask it financial advice, what have you? you're having people take those and put them directly in the apps that do that for us and walk us through that. So we as end users, you wow, you wait to what. You don't have to absorb the raw material that is coming out of that right now. You don't have to. You're not going to have to learn how to ask the right questions. You're just going to have to learn how to find the right companies that are using that technology to give you the right answers faster and without having to really absorb the technology side, you can just be on the answer side. Nobody goes in there, except maybe me saying I would like to poke around and see technologically what's going on here. They go in there and say I have a problem, I would like for you to do this for me, And so we won't have to as a whole. We won't have to all go in there and figure out how to ask it or what to ask it or what it can possibly do, because that's all going to be distilled into consumer friendly tools that we will just be able to use without having to know. It's like your VCR right Way back in the day when we had VCRs and things, you didn't have to know how the VCR worked. You didn't know how to know how movies were made. You went and you got a movie and you put it in the VCR and it works right. You didn't have to know any of the other things. You just got the answer to the question you were looking for, And that's where we're going with that kind of technology.

Porter: 38:49

I feel like the gravity of this point in time that we're living through right now is similar to There's only a few benchmarks, i think, technologically speaking, over the last couple of decades alone where the internet came about and everybody, or the ponderance of people, said, well, this isn't going to do anything, we can already communicate. Why do we have to do it digitally? And then email okay, well, i already send letters. Why do I have to do it digitally? And then Google okay, well, cool, now I can search for stuff, but I already have an encyclopedia. Why do I need Google? And then, i'm not sure in any particular sequence beyond that, but now these language learning modalities and evolving capabilities are Why do we need these things when I already have Google? And I think it's sort of the integration of the capability and the ease of access and ease of understanding. That's the biggest evolution and change point or flash point. Even Alrighty folks sit tight and we'll be right back on Transacting Value. Alrighty folks, here at Transacting Value, we write and produce all the material for our podcast, in-house game perspective alongside you, our listeners, and exchange vulnerability and dialogue with our contributors every Monday morning. So for distribution, buzzsprout's a platform to use. You want to know how popular you are in Europe or how Apple is a preferred platform to stream your interviews. Buzzsprout can do that. You want to stream with multiple players through an RSS or custom feed, or even have references and resources to take your podcast professionalism, authenticity and presence to a wider audience. Buzzsprout can do that too. Here's how. Start with some gear that you already have in a quiet space. If you want to upgrade, buzzsprout has tons of guides to help you find the right equipment at the right price. Buzzsprout gets your show listed in every major podcast platform. You'll get a great looking podcast website, audio players that you can drop into other websites, detailed analytics to see how people are listening, tools to promote your episodes and more. Podcasting isn't hard when you have the right partners. The team at Buzzsprout is passionate about helping you succeed. Join over 100,000 podcasters already using Buzzsprout to get their message out to the world. Also, following the link in the show notes, let's Buzzsprout know we sent you gets you a $20 credit if you sign up for a paid plan and helps support our show. You want more value for your values. Buzzsprout can do that too. I think it's the integration of the capability and the ease of access and ease of understanding. That's the biggest evolution and change point or flash point, even for right now.

Beth Ziesenis: 41:31

It is that transformative change. Yet it is happening so quickly you can't breathe. Let's give the example of the iPhone. Right now, every single listener is either listening on their phone or has their phone within 30 seconds of them right now. The iPhone was released, whether you have iPhone or Android. The iPhone was released and it changed everything in 2007. But it took years years to transition to every single one of us having a $1,000 massive computer in our pants at any given time. But it took years. You didn't get a phone necessarily an iPhone that cost $6 or $8 or $1,000 in 2008. I didn't 2009, 2010, 2011,. It took years. With chatGBT. It was released on November 30th 2022. Within one month and I'm hoping all my stats are right. Again, i hope you have fact checkers that are nice. Within one month, we had 100 million registered users. Instagram took a year and a half to get 100 million people on their platform. Tiktok, which was the fastest growing thing we had ever seen, was nine months. Chatgbt had it within a month. Now we're about six, seven months into that version of it. The technology had been around for a couple of years before that, but that was the one that broke through. We have job interviews. People are writing their entire, everything they're sending in with chatGBT, we have people doing eulogies. We have people building whole companies on this. We have people investing. We have people using them. One guy went in and he said chatGBT, i am your actor. You are a business person. Build a business starting with $100. Build a business that will make money within one month, or something like that. Chatgbt designed a website, wrote its own ads, gave a budget for the ads And its whole concept, and this man went and just did everything that chatGBT told it. He didn't put any of himself in there. He did what chatGBT told it to do and it created a business that makes money within one month off of $100. So it's happening so quickly and the people who made this this is something to remember They don't know how much it can do. I saw a whole panel of them early on and they were like we just keep like trying stuff and it does it. They have no idea what it can do. They haven't found the reaches and they are reaching for the stars with it. So it's terrifying and the pace of it is phenomenal. So if you're listening to this and you're like I don't think I'm ready, it doesn't matter. People write to me and they kind of get mad at me and they're like why? why are you talking about it? You know it's not a good thing. I'm like that doesn't matter. I don't. I don't mean to throw away values out the window, but it doesn't matter, it exists. It's like you can't argue that eggs exist from a chicken. They exist, you know. Use them or not, they exist. I just looked at the chickens and the place across the street and that came to mind. But I just looked at the chickens and the place across the street and that came to mind.

Porter: 45:04

Yeah, it's something like to actually close us out. We're running a little long, but I think it's something like maybe Russell's Paradox or something. I don't know statisticians, discrete mathematicians, let me know somewhere and review if I'm right or wrong, i guess. But I think it's Russell's Paradox And it's something like, as it applies to technology, doubling in strength, capacity, speed, efficiency, whatever in half the time, and that inverse proportion is just exponentially continuing, which it sounds like at this point, until either language learning or artificial intelligence begins to outcycle its own process exponentially as well. And it's cool. It's a little scary because it's new and it's unfamiliar and a lot of things are that way, but it's cool too because, like we talked about earlier, it still requires hard work, still requires a level of authenticity to build relatability in relationships, and the lost people at the airport restaurant kiosk with the phones trying to order food and then learning to communicate still holds merit with each other. It's not that it's washed out, it just looks different and provides different opportunities. Speaking of different opportunities, beth, if people want to reach out to you, if they want to I don't know book you for a speech, look up your books, watch any of your videos and learn more about you as a human. Whatever applies, how do we do that?

Beth Ziesenis: 46:22

Your nerdy bestfriendcom. I've got all kinds of information on there, information about my books. I'm writing a new one. It's very exciting. Don't ask me when it's going to be done, because that's very stressful, but that'll be number eight And I spend my time looking at technology, writing books and talking to people around the world. Well, canada, that worked.

Porter: 46:47

Hey the world's round, It still counts.

Beth Ziesenis: 46:49

And the Dominican Republic one time, And that's all. expand for you Japan, or Spain, or Portugal.

Porter: 46:57

Yeah, call me. I appreciate you bringing it up Your nerdy bestfriendcom and your respective social links that are on your website. I believe there's a couple as well For everybody listening. Those will be in the show notes. They'll be linked, depending on your platform. See more show more under this conversation's play button. You'll be able to see the show notes in the description to include Beth's links and the website. So, all that being said, beth, super cool conversation. I really appreciate the opportunity. I'm really glad you had an opportunity to get your hair done. It wasn't wasted on me, i just want you to know that And also the topics we covered. Super cool. So thank you very much.

Beth Ziesenis: 47:37

Thanks so much for inviting me.

Porter: 47:39

Yeah, oh, i appreciate it. And also, as a quick side note, i remember earlier, before we hit record, you said you were baking bread. I know we ran a little bit late. I hope it's still good, so if it's not, i'm sorry.

Beth Ziesenis: 47:50

Nope, i got the husband on it. He is cooking away.

Porter: 47:54

Sweet, all right. Well again. Yeah, thank you, i appreciate it To a degree. I also want to thank Darknet Diaries and obviously your dad, your sister, for their inspiration to this conversation. Super cool Ultimately, though, your nerdy BFF and all your experiences that you brought into this conversation. I appreciate it. Everybody listening. I hope you got as much value out of this as I did, but for now, thank you for listening to our core values for June adventure, abundance and prosperity. I'd also like to thank our show partners, keystone Farmers Market, puff and Clucker Farms and BuzzFraut for your distribution. Obviously, folks, if you're joining in, if you're interested, rather, in joining our conversations or you want to discover our other interviews, check out our website TransactingValuePodcastcom. Follow along on all our social media. We continue to stream new interviews every Monday at 9am Eastern Standard Time on all your favorite podcasting platforms. Until next time, though, that was Transacting Value.